Vidyashilp Education Group Pvt Ltd (VSEG) - Digital Marketing Lead JOB DESCRIPTION : We are looking for a Digital Marketing Lead responsible for the planning and execution of digital marketing initiatives across the portfolio. RESPONSIBILITIES: - Leading all performance marketing, SEO, website development and maintenance, ORM, social media channels etc. across all institutes in the Group. - Delivering lead generation and lead quality targets for all institutes through planning and execution of integrated performance marketing campaigns across multiple channels. - Strong focus on SEO, content creation, PPC (Google, Meta content platforms etc.), retargeting, email marketing, online PR, social media advertising, social media campaigns and conversion optimisation. - Setting up detailed dashboards for regular tracking, publishing and reporting performance marketing and search KPI, with recommendations for improvement and optimisation. - Optimisation of website content, landing pages, blogs, articles and paid search copy working closely with the demand generation stakeholders. - Collaborate with marketing team for creation of digital assets for campaigns. - Lead and mentor a team of digital marketing professionals (SEO, SEM, social media, content, email marketing, performance marketing, etc. - Set up strong processes to monitor and optimize lead quality, including system integrations, detailed reports, collaboration with counselling team etc. - Focus on growing website traffic, social media communities, positive reviews etc. with regular tracking. REQUIREMENTS: - Experience of 7-10 years in digital marketing and performance marketing is preferred. - Strong track record of achieving results through impactful digital mandates and campaigns through the career. - Strong hands-on experience in organic search platforms like Google Analytics, Google Search Console etc, search algorithms and best practices. - Result oriented, analytical, performance-driven and meticulous with data and reporting systems. - Adept at multi-functional collaboration and multiple stakeholder management. - Upto date with technical developments, advancements and best practises in the industry.

Bangalore

Vidyashilp Education Group - Digital Marketing Lead 

Job Description for Vidyashilp Education Group - Digital Marketing Lead  in Vidyashilp Academy (Vidyanidhi Education Trust) in  Bangalore for (7-12) years of experience. Apply Now!