Key Responsibilities:

1. Marketing Strategy & Business Growth:

- Develop and execute the overall B2B marketing strategy aligned with business objectives and long-term growth plans.

- Drive brand positioning, customer acquisition, market penetration, and revenue generation across domestic and international markets.

- Build and execute integrated Go-to-Market (GTM) strategies for new product launches and business initiatives.

- Identify emerging market trends, customer needs, and competitive opportunities to support business expansion.

2. Demand Generation & Digital Marketing:

- Lead multi-channel demand generation programs focused on generating high-quality marketing-qualified leads (MQLs) and supporting revenue growth.

- Develop and optimize digital marketing initiatives across SEO, SEM, LinkedIn, email marketing, webinars, and paid media.

- Design and execute Account-Based Marketing (ABM) strategies targeting strategic accounts and key customers.

- Drive marketing automation, lead nurturing, customer segmentation, and campaign optimization through CRM platforms.

3. Brand Management & Thought Leadership:

- Strengthen corporate and product brand positioning across target industries.

- Build thought leadership through technical content, white papers, research publications, case studies, webinars, podcasts, and industry events.

- Develop compelling scientific and technical marketing content that resonates with customers, distributors, healthcare professionals, and industry stakeholders.

- Ensure brand consistency across all customer touchpoints and marketing communications.

4. Product Marketing & Cross-Functional Collaboration:

- Partner with Sales, Product Management, R&D, Regulatory, and Business Development teams to create science-backed marketing campaigns.

- Develop product positioning, value propositions, competitive messaging, and sales enablement materials.

- Support successful product launches through integrated marketing initiatives.

- Translate complex technical information into compelling customer-focused messaging.

5. Events, PR & Corporate Communications:

- Lead participation in domestic and international trade shows, exhibitions, conferences, and customer engagement events.

- Develop public relations strategies to strengthen corporate reputation and industry visibility.

- Manage external agencies, media relationships, creative partners, and communication vendors.

- Build strategic industry partnerships to enhance market presence.

6. Marketing Operations & Analytics:

- Establish marketing KPIs and performance dashboards to measure campaign effectiveness and return on investment (ROI).

- Manage marketing budgets, resource allocation, and agency performance.

- Utilize marketing analytics, CRM insights, and customer data to optimize campaigns and improve business outcomes.

- Present strategic marketing performance reviews and recommendations to executive leadership.

7. Leadership & Team Development:

- Lead, mentor, and develop a high-performing marketing team across multiple functions.

- Foster a culture of innovation, collaboration, accountability, and continuous learning.

- Build organizational marketing capabilities that support long-term business growth.

- Work closely with senior leadership to align marketing priorities with overall business strategy.

Experience Required:

- 12+ years of progressive experience in B2B marketing, including 35 years in a senior leadership role.

- Proven success in developing and executing integrated B2B marketing strategies that drive measurable business growth.

- Strong experience in demand generation, digital marketing, Account-Based Marketing (ABM), product marketing, branding, and marketing automation.

- Experience working within science-driven industries such as nutraceuticals, pharmaceuticals, healthcare, life sciences, specialty ingredients, biotechnology, or specialty chemicals.

- Demonstrated success in managing cross-functional teams and influencing executive stakeholders.

Preferred Industry Experience:

- Nutraceuticals

- Pharmaceutical Ingredients (APIs & Excipients)

- Specialty Ingredients

- Healthcare

- Life Sciences

- Biotechnology

- Food Ingredients

- Specialty Chemicals