Vice President - Sales - Real Estate

Vice President - Sales

Description:

Key Responsibilities:

Sales Strategy & Revenue Growth:

- Drive quarterly & annual sales targets across all projects

- Ensure strong launch momentum (25 sales at launch) and sustained velocity post-launch

Team Building & Leadership:

- Build and lead in-house teams across Marketing, Pre-Sales, Closures & CRM

- Drive performance culture with 80% target achievement and low attrition

Channel Partner Network:

- Onboard & manage RERA-registered channel partners

- Build strong relationships while controlling channel contribution within 30%

Market Intelligence & Positioning:

- Conduct competitive analysis, pricing strategy & USP definition

- Align pricing and sales velocity with real-time market data

Marketing & Brand Direction:

- Oversee marketing collateral, creatives & brand messaging

- Ensure all marketing assets are approved and released on time

Budget & ROI Ownership:

- Manage sales & marketing budgets within 2% of project sale value

- Monitor ROI, incentives, and expense efficiency quarterly

CRM, Process & Compliance:

- Establish strong lead management SOPs with zero leakage

- Ensure 100% CRM compliance and quarterly audits

Legal & Documentation Alignment:

- Finalise EOIs, booking forms & CP agreements with Legal

- Ensure zero deviation from approved documentation

Events & Brand Engagement:

- Plan & execute Channel Partner meets and sales events

- Ensure high engagement from top-performing partners

Reporting & Governance:

- Present weekly dashboards and monthly management reports

- Drive corrective actions through variance analysis

Ideal Candidate Profile:

- 12+ years of experience in Real Estate Sales Leadership

- Proven success in project launches & sell-outs

- Strong exposure to direct + channel sales models

- Excellent leadership, negotiation & stakeholder management skills

- Data-driven mindset with strong CRM and process orientation