Role Overview:

We are looking for an experienced VP - Public Relations to lead the organisation's overall PR and corporate communications strategy. The role will be responsible for building a strong brand reputation, managing media relationships, driving high-impact communications, and positioning the organisation and its leadership as influential voices within the industry.

Key Responsibilities:

- Develop and lead the overall PR and Corporate Communications strategy aligned with business and brand objectives.

- Build and maintain strong relationships with national, business, lifestyle, fashion and digital media.

- Drive strategic media coverage across print, digital, television, podcasts and industry publications.

- Lead brand reputation and corporate reputation management.

- Develop communication strategies for product launches, campaigns, business announcements and key milestones.

- Manage CEO / Founder / Leadership profiling and thought-leadership initiatives.

- Identify opportunities for speaking engagements, interviews, panel discussions and industry awards.

- Lead crisis communication and issues management, ensuring timely and effective responses.

- Oversee PR agencies, communication partners and external consultants.

- Develop press releases, media briefs, key messaging, executive communication and corporate narratives.

- Drive earned media, editorial coverage and share of voice.

- Work closely with Marketing, Brand, Digital, HR and senior leadership teams to ensure consistent communication.

- Build and execute influencer, celebrity and opinion-leader communication strategies where relevant.

- Monitor media sentiment, competitor activity and industry trends.

- Establish PR measurement frameworks and present regular performance reports to senior management.

- Manage the PR budget and ensure optimum ROI from communication initiatives.

Leadership Responsibilities:

- Lead and mentor the PR / Corporate Communications team.

- Set annual PR objectives, KPIs and communication priorities.

- Build a high-performing internal and external communications ecosystem.

- Manage senior stakeholders and provide strategic counsel on reputation and communication matters.

- Represent the organisation with key media and industry stakeholders.

Required Skills:

- Strong expertise in Public Relations & Corporate Communications.

- Excellent relationships with media, journalists, editors and influencers.

- Strong understanding of brand reputation and crisis communications.

- Excellent storytelling, writing and presentation skills.

- Experience in CEO/Founder profiling and thought leadership.

- Strong strategic and leadership capabilities.

- Ability to manage PR agencies and multiple stakeholders.

- Strong understanding of traditional, digital and social media ecosystems.

- Excellent negotiation and relationship-management skills.