Vice President - Public Relations

Job Description:

Role Overview:

The Vice President - Public Relations will be a senior leadership role within a leading, independent and fast-growing integrated communications consultancy. The role is responsible for strengthening the PR practice across marquee clients, high-impact mandates, and strategic growth initiatives. This position demands strong counsel-led thinking, deep client trust, and the ability to build scalable teams in a dynamic agency environment.

Key Responsibilities:

Client Leadership & Strategic Counsel:

- Act as the senior-most strategic advisor for marquee and complex client mandates.

- Lead integrated communication strategies covering corporate reputation, brand PR, leadership positioning, crisis communications, and stakeholder engagement.

- Build strong relationships with CXOs, senior leadership, and decision-makers across client organizations.

- Oversee crisis management situations and provide calm, strategic counsel during high-risk scenarios.

Business Growth & New Business:

- Drive new business acquisition through pitches, proposals, and strategic presentations.

- Identify opportunities for account expansion, cross-selling, and upselling across existing clients.

- Partner with the leadership team to shape the agencys PR offerings and go-to-market strategy.

- Contribute to revenue targets, forecasting, and profitability of the PR vertical.

Team Leadership & Capability Building:

- Lead, mentor, and develop senior account leaders (Directors, Associate VPs, Group Heads).

- Build high-performing teams with strong strategic thinking, execution excellence, and client orientation.

- Create a culture of learning, accountability, and collaboration.

- Play an active role in hiring, succession planning, and leadership development.

Media & Stakeholder Relationships:

- Maintain strong relationships with senior journalists, editors, and influencers across business, mainstream, and sector-specific media.

- Provide guidance on media strategy, narratives, and message frameworks.

- Stay updated on media trends, newsroom dynamics, and evolving storytelling formats.

Integrated Communications & Innovation:

- Work closely with digital, social, content, influencer, research, and analytics teams to deliver integrated reputation and communication solutions.

- Champion counsel-led, insight-driven storytelling aligned with client business objectives.

- Encourage innovation in narrative building, media engagement models, and measurement frameworks.

- Support the evolution of modern PR offerings including reputation intelligence, leadership positioning, and purpose-led communications.

Key Skills & Competencies:

- Strong strategic thinking and business acumen

- Exceptional client management and stakeholder influence skills

- Proven leadership and people management capability

- Deep understanding of media landscape and reputation management

- Crisis communication expertise

- Strong presentation, storytelling, and writing skills

- Ability to manage multiple priorities in a fast-paced agency environment

Preferred Background:

- Extensive experience in a reputed PR or integrated communications consultancy (agency background mandatory).

- Proven experience working with large Indian and global brands, promoters, and senior leadership teams.

- Strong exposure to corporate reputation, policy/regulatory communication, brand trust, and crisis management.

- Experience working in a high-growth, entrepreneurial agency environment is highly preferred.

What Success Looks Like in This Role:

- Acts as a trusted strategic partner to clients and internal leadership.

- Drives sustainable growth across key accounts and new business wins.

- Builds future-ready leadership teams with strong retention and engagement.

- Elevates the agencys positioning as a thought leader in strategic communications and reputation management.

Compensation:

- Competitive and aligned with industry standards

- Performance-linked incentives and leadership benefits