Performance Bonus

Health & Wellness Support

Generous & Flexible Leaves

Learning & Development Support

Native Reviews by Employees

Associate Consultant

Consultant

VP - Performance Marketing Location: Bangalore Experience: 6 - 10 years Mode: Work From Office Industry: Consumer Healthtech / Digital Health About the Company: Our client is a rapidly growing, venture-backed consumer healthtech company building a technology-enabled approach to personalised healthcare and wellness. The company combines medical expertise, technology, personalised interventions and ongoing customer engagement to deliver measurable health outcomes. With a strong focus on consumer acquisition and recurring customer relationships, the business is at an exciting stage of scaling its growth engine. The Role: We are looking for a VP / Head of Performance Marketing to own and scale the company's consumer acquisition engine. This is a high-ownership role for a performance / growth leader who can go beyond channel management and take responsibility for the entire acquisition funnel - from customer acquisition and lead generation to conversion, CAC, revenue and LTV. The ideal candidate will have experience scaling performance marketing in a B2C, EdTech, Healthtech, Fintech, Consumer Internet or other high-consideration consumer business. Key Responsibilities: - Own the overall performance marketing and consumer acquisition strategy, across paid, organic and emerging acquisition channels. - Develop and execute strategies across Google, Meta, YouTube, affiliates and other digital acquisition platforms. - Own marketing budgets, channel allocation and performance against CAC, ROAS, LTV and revenue targets. - Drive optimisation of the complete customer funnel - from impression - lead - qualified lead - consultation / conversion - paid customer - retention. - Build a strong understanding of customer cohorts, unit economics and LTV / CAC and use these insights to drive investment decisions. - Develop and scale new acquisition channels, partnerships and affiliate-led growth opportunities. - Partner closely with Sales / Inside Sales, Product, CRM, Analytics, Creative and Business teams to improve conversion and customer economics. - Build a robust performance creative engine, identifying consumer insights, messaging and creative formats that improve acquisition efficiency. - Establish a rigorous performance measurement and attribution framework across channels. - Build dashboards and operating mechanisms to track CPL, CAC, lead quality, conversion, ROAS, contribution margin and LTV. - Lead, mentor and build a high-performing performance marketing / growth team. - Work closely with the leadership team to translate business objectives into measurable growth plans and acquisition targets. Ideal Candidate: We are looking for candidates with: - 6 - 10 years of experience in Performance Marketing, Growth Marketing, User Acquisition or Consumer Growth. - Strong experience in B2C / D2C / Consumer Internet businesses. - Experience managing significant performance marketing budgets and owning acquisition outcomes. - Strong understanding of Google, Meta, YouTube, affiliates and digital acquisition channels. - Demonstrated experience managing the funnel beyond media metrics - including lead quality, conversion, CAC, revenue and LTV. - Strong analytical orientation with the ability to translate data into business decisions. - Experience working closely with Sales / CRM / Product / Analytics / Creative teams. - Experience building and managing high-performing teams. - Candidates from EdTech, Healthtech, Fintech, Consumer Internet, D2C or other high-consideration B2C businesses would be preferred. The company name and additional details will be disclosed during the selection process.

Bangalore

Vice President - Performance Marketing - Internet/Online 

Job Description for Vice President - Performance Marketing - Internet/Online  in Native in  Bangalore for (6-10) years of experience. Apply Now!

Vice President - Performance Marketing - Internet/Online  | iimjobs.com