Vice President - Performance Marketing

Overview:

As the VP of Performance Marketing for a fast-growing consumer startup, you will serve as the strategic leader driving measurable customer acquisition, engagement, retention, and revenue growth. This role demands a strong blend of analytical depth, technical expertise, creative problem-solving, and exceptional leadership to succeed in a fast-paced, data-driven environment.

Key Responsibilities:

1. Strategy Development:

- Build and implement a comprehensive performance marketing strategy across paid social, search, display, SEO, email, and affiliate channels.

- Align marketing plans with business growth targets, customer acquisition goals, and revenue objectives.

2. Campaign Management & Optimization:

- Lead execution and optimization of multi-channel campaigns with a strong focus on experimentation, A/B testing, and continuous improvement.

- Drive efficiency in spend while maximizing ROI and achieving performance KPIs.

3. Budget & Resource Management:

- Own the marketing budget, ensuring effective allocation across channels and initiatives.

- Negotiate and manage relationships with external agencies, tech partners, and vendors.

4. Data & Analytics:

- Leverage analytics platforms and data insights to evaluate performance, forecast demand, and identify growth opportunities.

- Present performance updates, insights, and recommendations to the leadership team with clarity and precision.

5. Cross-Functional Collaboration:

- Work closely with Product, Sales, Growth, and Data teams to ensure unified strategies across the customer journey.

- Support product development and sales strategies with relevant data, campaigns, and user behavior insights.

6. Team Leadership & Development:

- Build, lead, and mentor a high-performing performance marketing team.

- Foster a culture of innovation, experimentation, collaboration, and continuous learning.

7. Market & Competitive Analysis:

- Stay ahead of industry trends, competitor strategies, emerging ad-tech, mar-tech tools, and digital innovations.

- Recommend new platforms, technologies, and opportunities to maintain a competitive advantage.

Key Performance Indicators (KPIs):

Success in this role will be measured through:

- Customer Acquisition Cost (CAC)

- Customer Lifetime Value (LTV) and LTV:CAC ratio

- Funnel and channel-specific conversion rates

- Return on Advertising Spend (ROAS) & Return on Marketing Investment (ROMI)

- MAU/DAU and engagement metrics

- Customer churn and retention rates

- MRR (Monthly Recurring Revenue) or AOV (Average Order Value)

Qualifications & Skills:

Experience:

- 8+ years of proven experience in performance marketing, with at least 3+ years in a senior leadership role.

- Background in consumer, D2C, or growth-stage startup environments strongly preferred.

Education:

- Bachelors degree in Marketing, Business, or related discipline; MBA preferred.

Technical Skills:

- Expertise with Google Analytics, Google Ads, Meta Ads Manager, CRM tools (HubSpot, Salesforce), and marketing automation platforms.

- Strong understanding of attribution modeling, bidding strategies, tracking tools, and growth analytics.

Leadership & Strategic Skills:

- Exceptional leadership, communication, and project management capabilities.

- Strong analytical thinking with the ability to translate data into actionable insights.

- Ability to operate strategically while remaining hands-on in execution.

- Growth mindset with a passion for experimentation, innovation, and measurable impact.

Why Join Us?:

- Opportunity to drive end-to-end growth at a high-impact leadership level.

- Autonomy to scale performance marketing and build a world-class team.

- Fast-paced, collaborative environment with direct influence on business outcomes.