Vice President - P&L - B2B Segment - eCommerce/Consumer Durables

Position objective:

- This is a senior leadership role with full P&L responsibility across eCommerce and rural retail distribution.

- The Business Head will scale existing sales, improve fulfillment, optimize product mix, and drive consumer and retailer growth through both digital and on-ground channels. You will work closely with sales, operations, tech, and marketing teams to expand market share and drive profitability.

Key responsibilities areas:

- Own and scale D2R's full P&L profitability.

- Grow both direct-to-consumer eCommerce and eB2B rural retailer sales.

- Strengthen and expand product portfolio and value-added services.

- Lead marketing, digital acquisition, and category management.

- Improve fulfillment operations and rural last-mile logistics.

- Drive partnerships with brands, suppliers, logistics players, and financial partners.

- Build and track core KPIs: revenue, margins, CAC, fulfillment TAT, and customer satisfaction.

- Work with Tech/Product teams to enhance the app and retail platform.

- Build and lead a strong cross-functional team across sales, marketing, fulfillment, and product.

Requirements:

Essential:

- 8-15 years of leadership experience in eCommerce/ eB2B and consumer durables.

- Full P&L ownership and team leadership in a scaling business.

- Strong background in marketing, category management, or business growth.

- Experience in managing rural sales and fulfillment operations.

- Preferred: Exposure to eB2B or consumer durables in Tier 2/3 markets.

- Data-driven, execution-focused, and comfortable managing both digital and physical sales channels