Company Overview:

Our client is a leading FMCG company with a strong presence across India. They manufacture and distribute a wide range of consumer goods, including food, personal care, and household products. The company operates through a robust network of distributors and retailers, reaching millions of households across the country. They are experiencing rapid growth in the online channel and are looking to strengthen their digital capabilities.

Role Overview:

The VP - Online Growth will be responsible for driving the company's online sales and market share across various e-commerce platforms and direct-to-consumer channels. This role involves developing and executing comprehensive online marketing strategies, managing key accounts with e-commerce partners, and building a high-performing team. The VP will work closely with the sales, marketing, and supply chain teams to ensure seamless execution and achievement of business objectives. This role directly impacts the company's revenue growth, brand visibility, and customer acquisition in the digital space.

Key Responsibilities:

- Develop and implement a comprehensive online growth strategy to achieve ambitious sales targets and market share gains across all relevant e-commerce platforms.

- Manage and nurture relationships with key e-commerce partners (e.g., Amazon, Flipkart, Grofers) to optimize product visibility, promotions, and overall sales performance.

- Lead and mentor a high-performing online marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

- Oversee the planning and execution of online marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.

- Analyze online sales data and customer behavior to identify trends, opportunities, and areas for improvement, and make data-driven decisions to optimize performance.

- Collaborate with the supply chain team to ensure efficient order fulfillment and inventory management for online channels, minimizing stockouts and maximizing customer satisfaction.

- Monitor competitor activity and market trends to identify emerging opportunities and threats, and adjust strategies accordingly.

- Manage the online marketing budget effectively, ensuring optimal ROI and efficient allocation of resources.

- Develop and implement strategies to improve customer acquisition, retention, and lifetime value through online channels.

Required Skillset:

- Demonstrated ability to develop and execute successful online marketing strategies that drive significant revenue growth in the FMCG sector.

- Proven expertise in managing key accounts with major e-commerce platforms and negotiating favorable terms and conditions.

- Strong leadership and team management skills, with the ability to motivate, develop, and retain a high-performing team.

- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

- Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

- Deep understanding of online marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.

- Familiarity with e-commerce platforms, such as Amazon, Flipkart, and Grofers, and their respective marketing tools and programs.

- Bachelor's degree in marketing, business administration, or a related field; MBA preferred.

- Experience: 10-15 years

- Adaptability to work in a fast-paced, dynamic environment, with the ability to manage multiple projects simultaneously.

- Location: Gurgaon/Gurugram