Vice President - Online - D2C/eCommerce/FMCG

Key Responsibilities:

Growth Strategy & Execution:

- Build and lead the overall online growth charter across Quick Commerce (Blinkit, Zepto, Instamart), E-commerce (Amazon, Flipkart, Nykaa and others), and D2C .

- Define and deliver aggressive growth targets - revenue, customer acquisition, retention, and profitability.

- Develop an integrated growth roadmap balancing short-term performance with long-term brand equity.

Operations & Performance:

- Oversee digital P&L across online channels, ensuring strong ROI on marketing spends and efficient contribution margins.

- Drive data-led decision making with deep insights into CAC, LTV, channel ROI, repeat, and funnel optimisation.

- Partner with tech, product, and analytics teams to enhance customer experience and conversion on D2C platforms.

- Oversee end-to-end digital operations - product listings, supply availability, pricing integrity,

- SLA adherence, and order fulfilment performance across platforms.

- Collaborate with supply-chain and warehousing teams to ensure demand planning, inventory health, and OTIF (On-Time In-Full) delivery.

- Build standard operating procedures (SOPs) for cross-channel alignment and faster execution

Data & Analytics:

- Champion a data-first growth culture, enabling smarter decisions through insights and automation.

- Institutionalise business intelligence tools and dashboards for real-time visibility and performance management via tools such as GobbleCube, Hector, Amazon Pi, Blinkit Insights, Zepto Atom, etc.

Leadership & Collaboration:

- Lead and mentor a multi-functional team of category managers, growth marketers, and channel leads.

- Work cross-functionally with supply chain, creative, and finance teams to ensure seamless growth execution.

- Represent Pee Safe's digital business in strategic forums and drive partnerships with key online platforms.

Innovation & Expansion:

- Identify and unlock new growth levers - emerging commerce models, new marketplaces, influencer-led commerce, and category extensions.

- Stay ahead of market trends, consumer behaviour, and competitive dynamics to continuously refine growth playbooks.

Who You Are:

- 10-15 years of experience in E-commerce / Consumer Tech / FMCG / D2C environments.

- Proven track record of driving growth across online channels with P&L ownership.

- Strategic thinker with strong analytical grounding and a bias for action.

- Leader who can inspire teams and drive operational excellence at scale.

- Deep understanding of digital marketing, operations, SEO, and online merchandising.