We are looking to hire who will be spearheading New Product Development (NPD) for our Non-Food FMCG vertical under our private label portfolio. The candidate is expected to build the category from scratch-right from selecting the right SKUs to ensuring quality, supply chain, vendor ecosystem, and long-term strategy. About Rozana Rozana is India's fastest-growing rural e-commerce company, delivering everything from groceries to electronics in over 20,000 villages. We are building the commerce backbone of Bharat-connecting India's heartland to quality products and services, affordably and efficiently. Key Responsibilities 1. Product Strategy & Pipeline - Identify and prioritize high-potential non-food product categories (e.g., personal care, home care, utility goods, etc.) - Conduct consumer need-gap analysis, competitive benchmarking, and pricing strategy - Build a long-term private label roadmap aligned with Rozana's rural-first retail thesis 2. Vendor Development & Manufacturing - Scout, evaluate, and onboard 3rd-party manufacturers and white-label vendors - Negotiate contracts, ensure quality standards, and manage vendor relationships - Drive tech-enabled visibility across vendor performance and cost levers 3. Quality & Packaging Excellence - Own product testing, safety norms, and quality control frameworks - Drive innovation in cost-effective and sustainable packaging tailored to rural markets - Ensure regulatory and labeling compliance for all SKUs 4. Supply Chain Coordination - Collaborate with central supply chain, warehousing, and store ops teams to ensure seamless supply - Optimize for availability, low return rates, and efficient logistics across our presence - Solve for rural pricing, pack sizes, and inventory turns 5. Team Building & Cross-Functional Execution - Build a high-performance NPD team (product dev, packaging, QC, sourcing) - Work closely with marketing, category, finance, and analytics teams to drive business outcomes - Represent the non-food vertical in leadership reviews and strategy discussions What We're Looking For - Experience in FMCG, preferably in private label or NPD roles - Demonstrated expertise in building products from scratch-right from concept to shelf - Strong network of contract manufacturers and packaging vendors - Experience working with rural or mass-market consumer products is a big plus - Analytical and cost-conscious mindset with deep operational ownership - Strong negotiation, vendor management, and execution skills

Delhi NCR

Delhi

Lucknow

Vice President - New Product Development - Rural Commerce 

Job Description for Vice President - New Product Development - Rural Commerce  in Meraki Connect in  Delhi NCR Delhi Lucknow for (8-12) years of experience. Apply Now!