Vice President - Marketing (Shopping Malls & Luxury Retail)

Location: India

Experience: 15-20 Years

Qualification: MBA / PGDM in Marketing, Business Management, or a related discipline from a premier institute.

About the Role:

We are looking for a visionary and business-oriented marketing leader to join our organization as Vice President - Marketing for our Shopping Malls & Luxury Retail portfolio. This role will be responsible for defining and driving the overall marketing vision, brand strategy, customer engagement agenda, and commercial growth initiatives across a portfolio of premium shopping destinations and luxury retail assets.

The ideal candidate will bring deep expertise in retail and consumer marketing, luxury brand management, customer experience, digital transformation, and large-scale marketing operations. The role requires a strategic leader capable of building iconic consumer brands, driving footfall and revenue growth, fostering tenant partnerships, and delivering exceptional customer experiences across multiple locations.

Key Responsibilities:

Marketing Strategy & Business Leadership:

- Define and lead the long-term marketing vision, strategy, and roadmap for the shopping malls and luxury retail portfolio.

- Align marketing initiatives with overall business objectives, revenue growth targets, customer acquisition goals, and asset performance metrics.

- Drive brand equity, customer engagement, and commercial outcomes through innovative and differentiated marketing programs.

- Partner closely with executive leadership to contribute to business planning, portfolio expansion, and growth strategies.

Brand Positioning & Portfolio Management:

- Develop and strengthen the positioning of shopping malls and luxury destinations as preferred lifestyle, entertainment, and retail hubs.

- Ensure consistent brand architecture, communication frameworks, and customer experience standards across all properties.

- Lead strategic brand-building initiatives that enhance market leadership and consumer preference.

Customer Experience & Loyalty:

- Develop enterprise-wide customer engagement and loyalty strategies that improve retention, repeat visitation, and customer lifetime value.

- Leverage consumer insights, data analytics, and behavioral intelligence to personalize customer journeys and enhance experiences.

- Drive customer-centric innovation initiatives across digital and physical touchpoints.

Luxury Retail & Tenant Marketing:

- Collaborate with luxury brands, anchor tenants, and retail partners to create high-impact marketing campaigns and co-branded initiatives.

- Build strategic partnerships that enhance the portfolio's luxury positioning and consumer appeal.

- Maintain strong relationships with key retail stakeholders and stay ahead of evolving luxury retail trends.

Events, Experiences & Destination Marketing:

- Lead the development and execution of marquee events, experiential campaigns, festivals, entertainment programs, and cultural initiatives.

- Create destination-led marketing platforms that increase footfall, dwell time, consumer engagement, and commercial performance.

- Drive innovative experiences that differentiate the portfolio from competitors.

Digital Transformation & Omnichannel Marketing:

- Lead the digital marketing strategy across all properties, including performance marketing, CRM, social media, content marketing, customer engagement platforms, and marketing technology.

- Champion digital transformation initiatives to strengthen consumer acquisition, engagement, and retention.

- Utilize advanced analytics and AI-driven marketing solutions to optimize customer targeting and campaign effectiveness.

Consumer Insights & Analytics:

- Establish a robust consumer intelligence framework to understand market dynamics, shopping behavior, and customer preferences.

- Leverage data-driven insights to guide strategic decision-making, campaign optimization, and investment allocation.

- Measure and improve marketing effectiveness through clearly defined KPIs and ROI frameworks.

Corporate Communications & Public Relations:

- Oversee corporate communications, public relations, media engagement, and reputation management.

- Build strong relationships with media houses, influencers, industry associations, and strategic partners.

- Ensure consistent and impactful brand storytelling across all channels.

Leadership & Stakeholder Management:

- Lead, mentor, and develop high-performing marketing teams across multiple locations.

- Foster a culture of innovation, collaboration, accountability, and customer-centricity.

- Work closely with internal stakeholders including Leasing, Operations, Finance, Business Development, and Retail Partnerships to drive integrated business outcomes.

Desired Candidate Profile:

Experience:

- 15-20 years of progressive marketing leadership experience with at least 5-8 years in a senior leadership role.

- Experience in one or more of the following sectors:

1. Shopping Malls

2. Luxury Retail

3. Retail & Consumer Businesses

4. FMCG / FMCD

5. Lifestyle & Fashion Brands

6. Hospitality, Entertainment, or Experiential Businesses

Key Competencies:

- Proven track record of leading large-scale marketing functions and managing multi-property or multi-brand portfolios.

- Deep understanding of luxury consumer behavior, retail marketing, customer engagement, and experiential marketing.

- Strong expertise in brand strategy, digital marketing, loyalty programs, CRM, and customer analytics.

- Demonstrated success in driving footfall growth, revenue impact, and brand equity enhancement.

- Strong commercial acumen with the ability to balance brand-building and business performance objectives.

- Excellent leadership, stakeholder management, and team-building capabilities.

- Strong network across media agencies, creative agencies, PR firms, luxury brands, and industry partners.

- Exceptional communication, presentation, negotiation, and influencing skills.

What Success Looks Like:

- Sustained growth in footfall, sales contribution, and customer engagement across the portfolio.

- Enhanced positioning of assets as leading shopping and luxury destinations.

- Strong customer loyalty and retention metrics.

- Successful execution of large-scale marketing and experiential initiatives.

- Increased marketing ROI and business profitability.

- High-performing marketing teams and strong tenant partnerships.

Compensation:

- Competitive compensation package ranging from 60 lakhs to 1 cr, aligned with industry benchmarks and leadership experience.