Vice President - Marketing - Real Estate & Luxury Interior Platform

Industry : Real Estate, Luxury interior, PropTech

- Our client is a fast-growing, multi-vertical investment and real estate platform, backed by a strong promoter group. The company operates across real estate development solutions, proptech, investment products, and marketplace platforms, and is at an inflection point of scaling aggressively across multiple business lines.

- We're looking for a VP - Marketing to build and lead the marketing charter end-to-end, drive strong brand presence, accelerate growth, and shape the category leadership narrative in this space.

- This is a confidential search - company details will be shared only with shortlisted candidates.

Key Responsibilities:

- Define and execute a comprehensive marketing strategy across digital, brand, performance, and content.

- Build a distinct brand identity and voice to position the platform as a leader in real estate.

- Drive acquisition and retention for both retail and institutional investor segments through targeted, high-ROI campaigns.

- Oversee multi-channel marketing - digital, performance, influencer, OOH, events, and PR.

- Build and lead a high-performing marketing team and partner ecosystem (agencies, influencers, media).

- Collaborate closely with product, business, and leadership teams to align marketing efforts with growth objectives.

- Lead thought leadership, partnerships, and market education initiatives to shape category perception.

- Establish strong marketing analytics and performance tracking frameworks.

Ideal Candidate Profile:

- 7-12 years of experience in marketing leadership / growth marketing, ideally in high-growth sectors like proptech, real estate platforms

- Proven record of building brands from the ground up and scaling digital-first marketing engines.

- Strong understanding of performance marketing, funnel optimization, brand strategy, and storytelling.

- Experience working closely with founders or CXOs to drive business outcomes.

- MBA from tier 1 college preferred

What's on offer:

- High-visibility leadership role driving the entire marketing charter.

- Opportunity to shape the brand narrative of a fast-scaling, well-capitalized platform.

- Competitive compensation with performance-linked incentives and potential ESOPs.