VICE PRESIDENT - MARKETING (PHARMACEUTICALS)

ROLE OVERVIEW

The Vice President - Marketing is a strategic leadership role responsible for driving the overall marketing vision, brand portfolio growth, and commercial success of the organization's pharmaceutical business. This role oversees product management, digital marketing, market access strategies, and sales alignment while ensuring regulatory compliance and sustainable profitability.

JOB RESPONSIBILITIES

- Strategic Leadership & Vision: Define and lead the organization's marketing strategy aligned with business objectives. Drive long-term brand portfolio planning and therapeutic area prioritization. Identify growth opportunities, new markets, and business expansion strategies.

- Brand Portfolio Management: Oversee the entire product portfolio across therapy segments. Guide Product / Brand Managers on positioning, lifecycle management, and differentiation. Ensure strong brand equity and competitive advantage.

- Commercial Excellence: Drive revenue growth, market share, and profitability. Align marketing strategies with sales execution for maximum impact. Develop pricing, distribution, and go-to-market strategies.

- Product Launch & Lifecycle Strategy: Lead new product launches, line extensions, and portfolio optimization. Ensure successful pre-launch planning, execution, and post-launch performance tracking. Manage product lifecycle from introduction to maturity.

- Market Insights & Competitive Intelligence: Leverage data analytics, prescription audits, and market research. Monitor competitor strategies and evolving healthcare trends. Translate insights into actionable marketing strategies.

- Digital Transformation & Omni-channel Marketing: Drive digital marketing initiatives across platforms like LinkedIn and YouTube. Implement omni-channel engagement for doctors, patients, and stakeholders. Adopt marketing automation, CRM, and analytics tools.

- Stakeholder & KOL Engagement: Build strategic relationships with Key Opinion Leaders (KOLs), healthcare institutions, and partners. Represent the company at industry forums, conferences, and scientific platforms. Strengthen brand credibility and thought leadership.

- Regulatory & Compliance Oversight: Ensure all marketing activities adhere to pharma regulatory guidelines. Work closely with medical and regulatory teams for compliant communication. Maintain ethical promotion standards.

- Financial & P&L Management: Own marketing budgets, forecasting, and profitability. Optimize resource allocation for maximum ROI. Drive cost efficiencies while maintaining brand impact.

- Team Leadership & Capability Building: Lead, mentor, and develop high-performing marketing teams. Build strong leadership pipeline across product and digital marketing functions. Foster a culture of innovation, accountability, and performance.