Vice President - Marketing - Personal Care/FMCG Business

Vice President - Marketing - Personal Care/FMCG Business

Company Overview:

Our client is a leading FMCG company with a strong presence in the Indian market. They manufacture and distribute a wide range of Personal Care, FMCG, food and beverage products, reaching millions of households across the country through a robust network of distributors and retailers. The company is known for its commitment to quality, innovation, and consumer satisfaction.

Role Overview:

The Vice President - Marketing- for Personal Care Division will lead the development and execution of comprehensive marketing strategies to drive brand growth, market share, and profitability. Based in Kolkata, this role will oversee all aspects of marketing, including brand management, category management, digital marketing, product marketing, and marketing analytics.

The VP - Marketing will collaborate closely with sales, product development, and other cross-functional teams to ensure alignment and maximize impact. This leader will be instrumental in shaping the company's marketing vision and driving its success in a competitive market.

Key Responsibilities:

- Develop and implement integrated marketing strategies across all channels to achieve business objectives and enhance brand equity.

- Lead brand management efforts, ensuring consistent brand messaging and positioning across all touchpoints to strengthen brand recall and loyalty.

- Drive category management initiatives, identifying growth opportunities and developing strategies to maximize market share within key categories.

- Oversee the development and execution of digital marketing campaigns, leveraging data and analytics to optimize performance and ROI.

- Lead product marketing activities, including new product launches, product positioning, and pricing strategies to drive sales and market penetration.

- Conduct in-depth market research and consumer insights analysis to identify emerging trends and inform marketing strategies.

- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

- Build and lead a high-performing marketing team, providing coaching, mentorship, and development opportunities.

- Monitor and analyze competitor activities, identifying opportunities and threats and developing strategies to maintain a competitive edge.

- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.

- Develop and implement pricing strategies to optimize profitability and market share.

Required Skillset:

- Demonstrated ability to develop and execute successful marketing strategies that drive business growth.

- Proven expertise in brand management, category management, and product marketing within the Personal Care Division.

- Strong understanding of digital marketing principles and best practices, with experience in leveraging data and analytics to optimize performance.

- Excellent leadership and team management skills, with the ability to inspire and motivate a high-performing team.

- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.

- Strong analytical and problem-solving skills, with the ability to interpret data and insights to inform marketing decisions.

- Deep understanding of consumer behavior and market trends, with the ability to identify emerging opportunities and threats.

- 18 to 25 years of progressive marketing leadership experience in FMCG/Consumer- businesses.

- Minimum 5+ years in a senior leadership role managing large portfolios / P&L- accountability.

- A Bachelor's degree in Marketing or a related field is required; an MBA- Marketing from a Tier 1 or Tier 2 institute (preferred).