Description: Experience: 14 TO 20+ years Role Overview: This is a key leadership role responsible for driving the marketing strategy, brand building, and business performance for the OTC portfolio (~125 to 150 Cr business). The role requires strong FMCG/OTC brand management experience, expertise across traditional and digital marketing, and the ability to lead a multi-brand portfolio and a mid-sized marketing team. Key Responsibilities: 1. Brand & Portfolio Leadership: - Lead the OTC portfolio comprising 78 major brands (specific brands subject to portfolio reorganization). - Manage end-to-end marketing responsibility for a 125 to 150 Cr portfolio. - Own and drive brand growth strategies, positioning, communication, and consumer engagement plans. 2. Marketing Strategy & Execution: - Develop and execute annual marketing plans across both traditional media (TV, Print) and digital/social platforms. - Ensure strong performance of digital-first campaigns; leverage influencers, content marketing, and performance marketing. - Manage marketing spends of 1820 Cr, ensuring effective ROI and efficient deployment across channels. 3. Business Growth & P&L Contribution: - Track portfolio performance, category dynamics, competition, and consumption trends. - Drive initiatives to strengthen brand equity, increase market share, and support revenue and profitability goals. 4. Team Leadership: Lead and develop a marketing team comprising: - Senior Brand Managers / Marketing Managers - Assistant Brand Managers / Brand Managers - Provide strategic guidance, functional coaching, and drive a culture of excellence and ownership. 5. Cross-functional Collaboration: - Work closely with Sales, R&D, Packaging, CMC Directors, Digital, Supply Chain, and other HCD teams. - Collaborate with other divisions for broader business alignment. Candidate Profile Qualifying Criteria: Experience: - 14 to 20+ years total experience. - Minimum 10 years of brand management / marketing in FMCG and/or OTC sectors. Skills & Functional Expertise: - Proven experience handling multi-brand portfolios. - Strong Digital Competence: - Has led digital & social media marketing for at least 23 brands in the last few years. - Strong understanding of ATL + BTL strategy and execution. - Commercial acumen with ability to handle large marketing budgets. Education: - MBA Marketing

Delhi NCR

Mumbai

Kolkata

Vice President - Marketing - OTC/FMCG 

Job Description for Vice President - Marketing - OTC/FMCG  in MAGEN DAVID in  Delhi NCR Mumbai Kolkata for (14-20) years of experience. Apply Now!