Vice President - Marketing - IT

This is a remote position.

Role & Responsibilities:

- VP Marketing Strategic Leadership

- Own and drive the overall marketing strategy aligned with business and revenue goals

- Partner closely with CEO, Sales, Product, and Leadership Team to support growth plans

- Lead annual and quarterly marketing planning, budgeting, and forecasting

- Define and track KPIs, ROI, CAC, LTV, pipeline contribution

Demand Generation & Growth:

- Build and scale revenue-focused marketing programs

- Oversee performance marketing across:

- Digital paid channels (Google, Meta, LinkedIn)

- SEO, content, email, marketing automation

- Optimize customer acquisition funnels and conversion rates

- Support sales with qualified leads, enablement content, and GTM campaigns

Brand & Market Positioning:

- Strengthen brand presence across UAE and wider GCC

- Own positioning, messaging, and go-to-market strategy

- Manage PR, communications, partnerships, and events

- Ensure consistent brand identity across all channels

Team, Agency & Stakeholder Management:

- Build, mentor, and lead a high-performing marketing team

- Manage external agencies, media partners, and vendors

- Collaborate with regional and global stakeholders

- Act as a key marketing spokesperson internally and externally

Data, Technology & Innovation:

- Drive data-led decision making using analytics and dashboards

- Own CRM, marketing automation, and MarTech stack

- Leverage AI and automation to improve efficiency and performance

- Monitor market trends, competitors, and consumer insights

Regional & Commercial Ownership:

- Lead regional campaigns and market entries

- Understand and adapt to local cultural and market nuances

- Support pricing, packaging, and commercial strategy

- Ensure compliance with regional regulations and standards

Preferred Candidate Profile:

Experience & Background:

- 5-9 years of progressive marketing experience, including senior leadership roles

- Experience in UAE / GCC markets strongly preferred

- Proven success in driving growth and revenue through marketing

- Experience managing multi-channel, integrated marketing programs

- Prior experience in tech, SaaS, e-commerce, FMCG, fintech, or B2B is a plus

Skills & Competencies:

- Strong strategic and execution capabilities

- Deep understanding of performance marketing + brand building

- Excellent analytical, financial, and reporting skills

- Proven ability to build and scale teams

- Strong stakeholder management and communication skills

Leadership & Mindset:

- Commercially driven, ROI-focused leader

- Hands-on and outcome-oriented

- Comfortable operating in fast-paced, high-growth environments

- Ability to work with ambiguity and make data-backed decisions

Education & Other Requirements:

- Bachelors degree in Marketing, Business, or related field

- MBA or equivalent preferred (not mandatory)

- Excellent English communication skills (Arabic is a plus)

- Willingness to relocate or currently based in Dubai/UAE

Benefits:

Insurance & Health:

- Health Insurance: Comprehensive coverage for employee and often family, including dental

and sometimes maternity.

- Life & Disability Insurance: Common for senior management.

Work-Life & Flexibility:

- Flexible Working Hours / Hybrid Work: Increasingly common in tech, SaaS, and creative

sectors.

- Paid Time Off: Typically 30 calendar days annual leave; plus UAE public holidays.

- Sabbatical / Long-Term Leave: Offered in some larger MNCs after certain tenure.

Professional Growth & Perks:

- Training & Development Budget: Workshops, courses, conferences, executive education.

- Networking & International Exposure: Opportunities to travel for conferences, partner

meetings, and regional expansions.

- Stock Options / Equity: Mostly in startups or tech companies.

- Wellness Programs: Gym memberships, wellness apps, counseling services.

Cultural / Lifestyle Perks:

- Visa sponsorship for family (spouse + children) very important in Dubai.

- Multicultural work environment.

- Access to corporate clubs, social events, and team-building activities.