Vice President - Marketing - IIM/XLRI/TISS/MDI/FMS

Role Overview :

As the VP of Marketing based in Singapore, you will serve as the primary architect of our brands growth trajectory across the APAC region. This role involves leading high-impact, multi-channel marketing strategies that bridge the gap between complex product offerings and evolving customer needs.

You will work closely with the C-suite, product teams, and regional sales heads to ensure that every campaign translates into measurable market share expansion and brand equity. By fostering a culture of data-driven creativity, you will directly influence our business outcomes, ensuring that our value proposition resonates deeply with our target audience while maintaining a competitive edge in a fast-paced digital landscape.

Key Responsibilities :

- Orchestrate end-to-end marketing strategies that align with regional business objectives to accelerate customer acquisition and retention.

- Lead and mentor cross-functional teams, fostering an environment of high performance and creative excellence to deliver superior campaign results.

- Analyze market trends and consumer insights to refine our positioning, ensuring our brand remains relevant and authoritative in the Singaporean and broader APAC markets.

- Manage the marketing budget with a focus on high-ROI activities, optimizing spend across digital, content, and experiential channels to maximize profitability.

- Collaborate with product and sales leadership to synchronize go-to-market efforts, ensuring seamless communication and consistent messaging across all customer touchpoints.

Required Skillset :

- Demonstrated ability to translate complex business goals into actionable marketing roadmaps, supported by a proven track record of scaling brands in competitive markets.

- Exceptional communication and stakeholder management skills, with the capacity to influence executive leadership and inspire diverse, high-performing teams.

- Strong analytical proficiency in leveraging data to drive decision-making, coupled with a creative mindset that challenges conventional marketing norms.

- A solid educational foundation, typically holding an MBA or equivalent degree from a premier institution, which informs your strategic approach to business growth.

- Proven adaptability to a hybrid work environment in Singapore, maintaining high levels of productivity and team cohesion across both physical and digital workspaces.

- Possess 5 to 10 years of progressive experience in marketing leadership roles, demonstrating a consistent history of delivering measurable growth and brand impact.