Vice President - Marketing - FMCD

Great opportunity with a Leading Home Appliances brand!

Job Role: Marketing (FMCD)

Designation: Vice President

Industry: FMCD only

Location: Delhi (Local Candidates only)

Reports to: MD/CEO

Experience: 18-20 Yrs

CTC Budget: Up to 50 LPA

Notice Period: Max 1 Month

Qualification: MBA from Tier 1/2 Institute

Interview: F2F mandatory

Purpose of the Role

The Vice President - Marketing will lead the overall brand, demand generation, product marketing and go-to-market strategy in the Fast Moving Consumer Durables segment, driving market share growth, brand equity and consumer preference across channels.

Key Responsibilities:

- Define and execute long-term brand and marketing strategy aligned with business goals

- Lead brand positioning, communication architecture and portfolio strategy

- Drive new product launches, pricing, packaging and lifecycle management

- Develop and execute scalable go-to-market strategies across GT, MT and E-commerce

- Plan and manage ATL, BTL, Digital and Trade Marketing initiatives

- Own marketing budget, media spends and ROI measurement

- Build strong agency partnerships and governance mechanisms

- Lead, mentor and develop high-performing marketing teams

Digital & Consumer Engagement:

- Strengthen digital presence, performance marketing, e-commerce visibility, consumer engagement, CRM and data-driven marketing capabilities.

Stakeholder Management:

- Work closely with Sales, Product, Finance and Manufacturing teams as well as external partners, agencies and channel stakeholders.

Education : MBA / PGDM in Marketing from a Tier 1/2 Institute

Experience : 18-25 years of progressive marketing experience, with at least 8-10 years in senior leadership roles within Consumer Durables / FMCD industry.