VP - Marketing Required Skills: - Ability to articulate marketing's impact on top and bottom line of business, Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360), Deep understanding in building mass appeal brands, Team management experience is a must, Understanding of Fintech business model Job Description: Need Candidate From Tier 1 College Only In this role, you have the opportunity to: - Work at an organization which encourages to test and learn enabling you to experiment. - Work in a team which celebrates failures. - Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth. - Impact BharatPe's top line and bottom line at the same time. - Drive sustainable/profitable growth. - Lead a team of highly capable individuals solving unique business/digital marketing problems at scale. Responsibilities will include: Function Expertise: - Lead marketing teams in a dynamic fast paced environment. - Deep functional understanding of brand building. - Expert in driving product marketing campaigns with strong focus on delivery and costs. - Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company. - Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive. - Optimize and manage the allocation of marketing budget and allocating resources to drive better performance. - Regularly assess budget performance and suggest course corrections to enhance results. - Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns. - Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe Problem Solving: - Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives. - Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders. - Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs). - Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives. Interaction: - Lead and motivate marketing team, ensuring clear communication and accountability. - Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs. - Communicate clearly and persuasively with senior leadership and other key stakeholders. - Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth. Qualifications: - STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB. - Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives. - Deep understanding in building mass appeal brands. - At least 12-15 years of brand/performance/growth marketing experience. - Startup experience is highly valued but not necessary. Skills, Experiences & Behaviors: - Team management experience is a must will be handling a team of high performers. - As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing's impact on top and bottom line of business. - Ability to collaborate across team - Data, Product, Engineering and Business. - Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives. - End to end ownership to deliver projects. - Organizational leadership.

Gurgaon/Gurugram

Vice President - Marketing - FinTech - IIT/IIM/BITS/ISB 

Job Description for Vice President - Marketing - FinTech - IIT/IIM/BITS/ISB  in HR consultant in  Gurgaon/Gurugram for (12-15) years of experience. Apply Now!