Vice President - Marketing - D2C Personal Care - IIM/MDI/XLRI/FMS

Company:

A fast-scaling, well-funded Series C D2C startup in the personal care space.

Overview:

We're hiring a marketing lead to drive growth, performance, and brand for a fast-scaling D2C brand. The ideal candidate brings the agility of FMCG marketing and has successfully transitioned to the dynamic world of D2C.

Ideal Background:

- 7-12 years of experience in marketing

- Strong foundation in brand management or category marketing from a top FMCG company

- Post-FMCG, should have led growth or full-funnel marketing in a D2C-first startup

- Hands-on experience with performance marketing, retention, and digital channels

- Strong analytical orientation with a creative edge

Key Responsibilities:

- Own the brand's marketing P&L across all digital and offline channels

- Drive customer acquisition, retention, and loyalty across platforms

- Build and lead a performance-driven marketing team

- Collaborate closely with founders, growth, and product teams

- Manage media budgets and agency relationships