Vice President - Marketing - D2C Business

Duties and responsibilities:

- Creating and executing a strong performance marketing strategy & execution plan.

- Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) spanning EMEA markets, from conception to execution.

- Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

- Drive optimization plans through analysis of large data sets.

- Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.

- Be the point of contact with our digital media agency.

- Lead, motivate and grow the team and share expertise to improve and better the growth of the brand.

Desired Candidate Profile:

- Excellent communication and analytical skills.

- Should have attention to details.

- Should have good work ethics and calm attitude.

- 10+ years performance marketing experience where D2C performance management activities have been managed.

- Worked on high budget (100 Cr+) brands.

- Ability to work with multiple stakeholders/ external agencies.

- Digital media understanding, planning and evaluation.

- Strong creative sensibilities.

- High ownership and passion.

- Experience working on multiple projects and managing tight timelines.