Vice President - Marketing - B2B Segment

Position Title: Vice President of Marketing

Reports To: CMD

Position Summary:

The Vice President of Marketing will lead global marketing strategy, brand positioning, demand generation, and product marketing initiatives. This role requires an experienced executive capable of managing multi-channel campaigns, leading high-performing teams, driving revenue growth, and expanding market share.

Key Responsibilities:

Strategic Leadership:

- Develop and execute comprehensive end-to-end marketing strategies aligned with revenue targets and long-term business goals.

Brand & Positioning:

- Define and protect brand identity, value proposition, and corporate positioning across all global channels.

Demand Generation & Revenue Growth:

- Lead performance marketing, field marketing, account-based marketing (ABM), and customer acquisition programs to build scalable pipeline growth.

Product Marketing:

- Partner with Product and Sales leadership to drive product launches, market research, competitive analysis, and Go-To-Market (GTM) execution.

Team Management:

- Hire, mentor, and direct multi-disciplinary teams across content, communications, digital marketing, operations, and design.

Budget & ROI Management:

- Oversee the annual marketing budget, optimize unit economics (CAC, LTV, ROI), and track core KPIs using modern attribution models.

Public Relations & Communications:

- Oversee corporate communications, PR, crisis management, and analyst relations.