JOB DESCRIPTION :

VP - Marketing & PR

Designation: VP - Marketing & PR

Function : Marketing & Communication

Grade: B Reporting To: Investment Director

Direct reports: Director Indirect reports: Managing Director

Job Description:

We are looking for a VP Marketing to architect and drive this narrative. This is a leadership role that blends strategy, storytelling, brand architecture, and measurable investor acquisition.

The Vice President Marketing will be responsible for building our company into a high-recall, high-trust investment brand across both institutional and HNI/UHNI segments.

This role requires a strategic thinker and execution-driven leader who can:

- Define and own the brand narrative

- Build institutional credibility

- Drive investor acquisition funnels

- Manage communications and PR

- Position us as a thought leader in public markets and venture investing

You will report directly to the senior leadership and work cross-functionally with investment, IR, and portfolio teams.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop a cohesive brand architecture across listed equities and venture platforms

- Craft and refine our companys core narrative, voice, and positioning

- Ensure consistency across website, investor decks, reports, digital content, and events

2. Investor Acquisition & Growth Marketing

- Design and execute systematic investor acquisition strategies (HNI, UHNI, Family Offices, Institutions)

- Build scalable inbound funnels via digital, events, partnerships, and content

- Support fundraising efforts for venture funds and capital raising for listed strategies

3. Content & Thought Leadership

Lead development of high-quality research-backed content:

- Investor letters

- Industry insights

- Founder features

- Video explainers

Position our leadership as domain experts in deep tech, AI, and public markets Drive distribution across LinkedIn, YouTube, email, media, and partner channels

4. Public Relations & Media

- Develop and manage media relationships

- Drive strategic press coverage for fund raises, portfolio milestones, and market views

- Craft press releases and coordinate announcements

5. Communication & Investor Engagement

- Build structured communication cadence for investors

- Manage newsletters, webinars, annual meets, and reporting formats

7. Team & Execution Leadership

- Build and manage a high-performance marketing and communication team

- Oversee agencies (PR, digital, design) where required

- Ensure marketing initiatives tie directly to measurable business outcomes

CTC:- Open for Discussion

Target Based Incentives:- As per Decision

Relevant experience required :- 7+ years

Personal Attributes & Requirements:

Preferred Educational Background:

- MBA (Marketing / Strategy / Finance)

- Undergraduate degree in business, economics, communications, or related field

Experience Requirements

7+ years of relevant Experience in:

- Financial services marketing or B2B investor marketing

- Proven track record of building brand recall and scaling investor acquisition

- Strong understanding of capital markets and startup ecosystem

- Experience managing both strategy and execution

Ideal Candidate Profile

- Structured thinker with high ownership mindset

- Exceptional storyteller with sharp business intuition

- Comfortable working closely with investment teams

- Strong analytical orientation - marketing decisions backed by data

- High credibility and executive presence

- Bias toward execution and outcomes, not just ideation