Vice President - Marketing & Branding - Food Processing Industry

This is Tejashree from Upman Placements Ltd., a premier recruitment partner specializing across BFSI, FMCG, Food Processing, Real Estate, EPC, IT-Datacentre, Fintech.

We are currently assisting one of our renowned clients in the Food Processing industry with the recruitment of a VP Marketing & Branding for their state-of-the-art facility. Please find the details below:

Position Details

Company Name: One of the leading Client of Upman Placements

Role: VP - Marketing & Branding

Location: Navi Mumbai

Role Purpose:

- The VP - Marketing & Branding will lead corporate branding, B2B marketing, sustainability communication, and e-commerce growth to strengthen market presence and accelerate business growth across domestic and export markets.

- The role will build the company's reputation as a trusted, quality-driven and sustainable agri supply chain partner, while also expanding e-commerce / marketplace business for branded and/or packaged products.

Key Responsibilities:

1) Corporate Brand & Market Positioning:

- Drive overall corporate brand strategy, positioning, and consistency across markets.

2) B2B Marketing & Lead Generation:

- Generate qualified B2B leads and create strong sales enablement tools for growth.

3) Sustainability & ESG Branding:

- Build and communicate credible sustainability/ESG narrative aligned with sourcing and operations.

4) Product Communication, Packaging & Certifications

- Own product storytelling, packaging communication, and certification-based compliance messaging.

5) E-commerce & Marketplace Growth

- Lead e-commerce growth across marketplaces and D2C through performance marketing and optimization.

- 6) Digital Branding & Content Strategy

- Strengthen digital presence through website, SEO, LinkedIn, content and inbound marketing.

7) Trade Marketing & Industry Visibility

- Plan and execute trade fairs, exhibitions, and industry events to enhance visibility and pipeline.

8) PR, Reputation & Corporate Communication

- Manage PR, media, brand reputation, and crisis communication to protect and strengthen trust.

9) Team Leadership, Agencies & Budget

- Lead the marketing team, manage agencies, and control budgets with ROI accountability.

If you are exploring new opportunities and would like to be considered for this role, please share your updated CV (Word or PDF format) along with the following details:

Current Company & Designation:
Total Experience / Relevant Experience:
Current CTC (Fixed + Variable):
Last Increment (Date & %):
Expected CTC (Specific number or % increase):
Notice Period (Negotiable / Non-negotiable):
Current Location / Preferred Location / Native Place:
Reporting To (Name & Designation):
Team Size & Designations:
Family Details:
Date of Birth:
Motivation for Job Change:
Interview Availability (Telephonic / Video / Personal):

Tejashree Masal
Deputy Manager
UpMan Placements Pvt. Ltd
Mobile : +91 9920535040