Role & Responsibilities:

- Develop and execute the overall marketing strategy aligned with the company's business objectives and growth targets.

- Own the marketing function across brand, digital, demand generation, performance marketing, content, social media, PR, and partnerships.

- Build and manage a high-performing marketing team, including hiring, mentoring, goal-setting, and performance management.

- Drive customer acquisition, lead generation, conversion, retention, and revenue growth through data-driven marketing initiatives.

- Define and manage the annual marketing budget, ensuring effective allocation of resources and measurable ROI.

- Establish the company's brand positioning and strengthen brand visibility across the UAE, GCC, and broader MENA markets.

- Develop integrated marketing campaigns across digital and offline channels, with clear KPIs and performance tracking.

- Work closely with Sales, Product, Business Development, and Leadership teams to align marketing with commercial objectives.

- Use customer insights, market research, competitor analysis, and marketing analytics to identify new growth opportunities.

- Own marketing performance dashboards and regularly report key metrics, pipeline contribution, CAC, ROAS, conversion rates, and revenue impact to leadership.

- Develop strategic partnerships, influencer/creator programs, media relationships, and other initiatives that enhance market presence.

- Stay ahead of emerging trends in AI, digital marketing, automation, consumer behavior, and marketing technology.

- Represent the company externally at industry events, conferences, media engagements, and strategic business forums when required.

Preferred Candidate Profile:

- 8-10 years of progressive experience in marketing, with significant experience leading marketing functions or teams.

- Proven experience in a Senior Marketing Manager, Head of Marketing, AVP Marketing, Director Marketing, or VP Marketing capacity.

- Strong track record of delivering measurable outcomes in revenue growth, customer acquisition, brand building, and demand generation.

- Experience managing and mentoring cross-functional marketing teams and external agencies.

- Strong understanding of GCC/UAE/MENA markets, customers, and competitive landscape is highly preferred.

- Demonstrated expertise across digital marketing, performance marketing, SEO/SEM, social media, content, CRM, email marketing, and marketing analytics.

- Strong commercial orientation with the ability to connect marketing activities directly to revenue and business growth.

- Experience managing significant marketing budgets and optimizing spend based on ROI.

- Strong analytical and strategic thinking, with the ability to translate data into actionable business decisions.

- Excellent communication, presentation, stakeholder-management, and leadership skills.

- Comfortable working in a remote, multicultural, and fast-paced UAE/GCC environment.

- Experience with marketing technology and analytics platforms such as Google Analytics, CRM/marketing automation platforms, advertising platforms, and BI/dashboarding tools.

- A bachelor's degree in Marketing, Business, Communications, or a related discipline; an MBA or relevant postgraduate qualification would be an advantage.

- UAE/GCC market experience and existing professional networks in the region would be a strong plus.