About the Role

We are seeking a dynamic, growth-obsessed marketing leader who can build and scale consumer brands through a blend of data-driven performance marketing, creator-led storytelling, and omni-channel brand strategy. The ideal candidate will have experience driving multi-hundred crore businesses, managing large teams, and creating a strong cultural and consumer connect.

This role demands a mix of strategic vision and hands-on execution, owning the end-to-end marketing charter brand, digital, growth, content, and community building.

Key Responsibilitie

1. Brand Strategy & Storytelling

- Develop and execute long-term brand strategy, positioning the company as a category leader.

- Build a distinct, memorable brand voice across offline and digital touchpoints.

- Lead high-impact storytelling that connects commerce, culture, and community.

2. Growth Marketing & Performance

- Own the growth engine performance marketing, digital, social, and influencer ecosystem.

- Drive traffic growth, conversion optimization, and retention strategies to deliver aggressive revenue targets.

- Optimize ROAS, customer acquisition cost, and LTV while balancing brand building.

3. Omni-Channel Marketing

- Build integrated campaigns across digital, retail, marketplaces, and global platforms.

- Partner with marketplaces (Amazon, Nykaa, Flipkart, etc.) and drive category expansion.

- Ensure marketing excellence across India and international markets (SEA, Middle East, etc.).

4. Team Leadership & Operating System

- Lead and inspire a large cross-functional marketing team (3060 members).

- Establish a marketing operating system with clear KPIs across growth, brand, social, and retail marketing.

- Manage large marketing budgets (5060 Cr annually), ensuring efficiency and ROI.

5. Innovation & Consumer Obsession

- Launch new categories and products, ensuring rapid adoption and sustained market share growth.

- Leverage consumer insights to enhance NPS, product-market fit, and brand recall.

- Champion creator-first and social-first initiatives to stay ahead of cultural trends.

Qualifications & Experience

- 1015 years of experience in marketing leadership roles with digital-first, consumer-facing brands.

- Proven track record of scaling businesses from 50 Cr to 500 Cr+ revenue.

- Strong experience in omni-channel marketing D2C, marketplaces, offline retail, and international markets.

- Expertise in building brand storytelling with measurable impact on growth and profitability.

- Experience managing large teams and high-value budgets with accountability to P&L outcomes.

- Strong stakeholder management at executive leadership level.

What Were Looking For

- Growth-obsessed leader with a sharp consumer-first mindset.

- Ability to balance creative brand building with data-driven performance marketing.

- Hands-on operator who thrives in high-scale, fast-paced environments.

- Strong cultural fit resilient, innovative, collaborative, and execution-focused.