Vice President - Marketing

Our Client is a fast-growing, mission-driven consumer tech company in the healthcare and wellness space, backed by strong fundamentals and visionary leadership. Focused on transforming how individuals experience everyday healthcare, our platform combines technology, empathy, and data to drive meaningful outcomes. As we scale our operations and impact, we are looking for a creative and brand-focused marketing leader to shape how the world sees and experiences our brand.

Role Overview:

We are seeking a dynamic Vice President - Marketing to take full ownership of brand strategy and creative leadership. This role is ideal for someone with a strong brand marketing background, who can think strategically, lead creatively, and collaborate cross-functionally. Youll work closely with the CEO and key functional heads to craft and communicate a compelling brand story.

This is a brand-first leadership role with a creative core - while you dont need to go deep into performance or retention, familiarity is expected as youll work alongside experienced leads in those areas.

Key Responsibilities:

Brand Strategy & Positioning:

- Own and evolve the brand narrative across all customer touchpoints.

- Create strategies that drive awareness, consideration, and trust in the brand.

Creative Campaigns:

- Lead development of ATL/BTL campaigns, digital storytelling, and brand partnerships.

- Oversee creative direction, working with in-house talent and external agencies.

Leadership & Collaboration:

- Lead and grow a 6+ member marketing team.

- Collaborate with the Performance Marketing Head and Retention Lead ensure brand alignment across all growth efforts.

Customer & Market Insights:

- Leverage insights to inform messaging, creative decisions, and campaign strategies.

- Stay on top of trends and competitor movements in consumer tech and healthcare.

Who You Are?

Must-Haves:

- 10+ years of experience in brand marketing and creative strategy.

- Proven experience scaling consumer brands in high-growth environments ideally from companies l

- Deep expertise in crafting brand stories, messaging, and creative campaigns.

Nice-to-Have:

- Working knowledge of digital, performance, and retention marketing.

- Experience in healthcare, wellness, or other regulated sectors is a bonus.

Education:

- Bachelors degree in a relevant field (Business, Communications, Engineering, etc.).

- Top-tier institutions preferred but not mandatory.

Why You Should Apply?

- Rare opportunity to build a category-defining brand in a meaningful sector.

- Join a visionary leadership team with deep experience in scaling digital-first businesses.

- Strong ownership, high visibility, and room for creative expression.

Ideal Candidate Profile:

- Creative + Brand-First mindset, not just growth/ROI focused.

- Comes from consumer internet / marketplace / ecommerce background.

- Able to work hands-on in a fast-paced, startup-like environment.

- Understands how to balance emotional storytelling with data-led execution.