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Vice President - Marketing Experience: - Minimum 15 years of experience in a global or multidisciplinary company, with at least five years in a senior leadership role driving digital transformation. - Demonstrated excellence in communication and presentation skills, with the ability to articulate sophisticated go-to-market concepts effectively. - Extensive experience in product launch, media house management, analytical decision-making, and attention to detail. - Results-oriented, strategic thinker and planner with exceptional interpersonal and negotiation skills. - Demonstrated expertise in identifying, assessing, and mitigating potential risks associated with marketing contracts and vendor agreements. - Skilled in negotiating favorable terms and conditions to safeguard the organization's interests. - Adept at ensuring compliance with legal and regulatory requirements, thereby minimizing exposure to legal disputes and financial liabilities. Key Accountabilities/Activities: Strategic Leadership: - Conceive and execute a visionary digital marketing strategy harmonizing with our business objectives. - Maintain a keen awareness of industry trends, technological advancements, and competitive activities to ensure our digital presence remains avant-garde and competitive. - Lead the formulation and implementation of comprehensive marketing initiatives. Team Management: - Inspire and mentor a high-caliber digital marketing team, fostering a culture of collaboration and excellence. - Oversee the recruitment, training, and professional development of digital marketing professionals. Campaign Excellence: - Direct the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. - Scrutinize and analyze campaign performance metrics to make data-driven decisions and strategic adjustments. Content & Social Media: - Develop and oversee a robust content strategy that is congruent with our brand voice and marketing objectives. - Supervise the creation of compelling, high-quality content for websites, blogs, social media, and other digital platforms. - Propel a social media strategy that amplifies brand visibility, engagement, and lead generation. Brand Development: - Collaborate with the brand team to ensure a cohesive and captivating brand presence across all digital channels. - Develop and uphold brand guidelines for digital marketing activities. Customer Acquisition & Retention: - Deploy effective digital strategies to drive customer acquisition and precisely target audience segments. - Formulate retention strategies, including loyalty programs and personalized communication, to maximize customer lifetime value. Data & Analytics: - Leverage advanced analytics tools to monitor and report on key performance indicators (KPIs) for digital marketing initiatives. - Provide regular, insightful reports to executive leadership, underscoring successes, challenges, and opportunities for enhancement. Budget Management: - Develop and administer the digital marketing budget, ensuring optimal allocation of resources for maximum ROI. - Identify and implement cost-saving opportunities and efficiencies within digital marketing programs. Cross-functional Collaboration: - Collaborate closely with other departments, such as sales, product development, and IT, to synchronize digital marketing efforts with broader business strategies. - Cultivate a collaborative approach to drive integrated marketing campaigns.

Ahmedabad

Gujarat

Vice President - Marketing 

Job Description for Vice President - Marketing  in Job Solutions in  Ahmedabad Gujarat for (15-20) years of experience. Apply Now!