Description:

Looking for a VP of Growth to drive end-to-end growth across multiple consumer fintech products.

This is not just an acquisition role. This leader will be responsible for:

- GTM strategy

- User acquisition and engagement strategy

- Ownership of strategy execution

- Cross-functional growth orchestration (Product & Marketing)

- Ultimately owning business numbers (GMV, MAU, ATS, Revenue)

This role sits closely with the Business Head and leadership team, and operates as the central growth integrator across marketing, product, tech, data and businesses.

Role Mandate:

To build and execute a structured growth engine that converts strategy into measurable business outcomes across acquisition, engagement, retention, and monetization.

Key Responsibilities:

1. GTM Strategy & Execution Ownership

- Lead end-to-end GTM planning and execution for products

- Define clear customer segments, positioning, channel mix and rollout strategy

- Translate business objectives into executable monthly and quarterly growth roadmaps

- Ensure cross-functional readiness across marketing, product, credit, tech and ops

- Track GTM performance and course-correct rapidly

2. Business Outcome Ownership

- Own growth-linked KPIs including:

- Disbursements / Investments (GMV)

- Revenue and contribution margins

- CAC, ROAS

- Retention metrics

- MAU and ARPU / ATS

- Ensure acquisition efforts translate into profitable growth

- Drive alignment between volume targets and portfolio quality

- This role is accountable for outcomes not just traffic.

3. Acquisition Strategy

- Define acquisition strategy by product, channel, and customer cohort

- Translate business objectives into channel-level growth plans (paid, organic etc.)

- Recommend budget allocation based on incremental impact and unit economics

- Balance paid-led and organic-led growth strategically

4. Engagement & Retention

- Build engagement strategy post-acquisition

- Improve funnel conversion from install application disbursal retention

- Drive lifecycle marketing and CRM strategy

- Identify and unlock retention growth levers

- Work with product to improve user experience and stickiness

5. Performance & Attribution

- Lead attribution and measurement frameworks across tools and platforms

- Drive clarity on incremental performance vs cannibalization

- Establish robust reporting linking channel spend to business contribution

- Improve signal quality for budget allocation decisions

6. Execution Orchestration

- Partner with Marketing, Product, Tech, Business Heads to drive aligned execution

- Remove cross-functional bottlenecks impacting growth

- Enable faster decision-making on scaling and optimization opportunities

- Institutionalize weekly growth review rhythms

7. Experimentation & Scale

- Own structured experimentation roadmap across acquisition and engagement

- Drive hypothesis-led testing culture

- Convert successful pilots into scalable playbooks

- Continuously identify new growth channels and distribution opportunities

8. Stakeholder Leadership

- Act as the central growth integrator across Business, Marketing, Product, Tech, and Data

- Align teams around shared growth metrics

- Bring clarity in situations of channel conflict or attribution overlap

- Present clear growth narratives to leadership

What Were Looking For:

Must-Haves:

- 8-12+ years in growth, marketing, business strategy roles in fintech or consumer internet

- Strong understanding of unit economics (CAC, ROAS, payback, contribution margin)

- Demonstrated experience owning business outcomes, not just channel metrics

- Experience leading cross-functional GTM execution

- Ability to operate in matrixed organizations and influence without direct reporting authority

- Strong analytical mindset with bias for action

Nice-to-Haves:

- Lending or fintech experience

- Experience scaling multi-channel acquisition

- Product-led growth exposure

- Experience managing large budgets

Success in This Role Looks Like:

- Clear GTM frameworks across products

- Predictable, profitable growth engine

- Improved funnel conversion and engagement

- Reduced channel conflict through structured allocation

- Business teams viewing growth as integrated, not siloed