Vice President - Growth - D2C

Key Responsibilities:

Growth Strategy & Execution:

- Build and lead the overall online growth charter across Quick Commerce (Blinkit, Zepto, Instamart), E-commerce (Amazon, Flipkart, Nykaa and others), and D2C

- Define and deliver aggressive growth targets - revenue, customer acquisition, retention, and profitability.

- Develop an integrated growth roadmap balancing short-term performance with long-term brand equity.

Operations & Performance:

- Oversee digital P&L across online channels, ensuring strong ROI on marketing spends and efficient contribution margins.

- Drive data-led decision making with deep insights into CAC, LTV, channel ROI, repeat, and funnel optimisation.

- Partner with tech, product, and analytics teams to enhance customer experience and conversion on D2C platforms.

- Oversee end-to-end digital operations - product listings, supply availability, pricing integrity, SLA adherence, and order fulfilment performance across platforms.

- Collaborate with supply-chain and warehousing teams to ensure demand planning, inventory health, and OTIF (On-Time In-Full) delivery.

- Build standard operating procedures (SOPs) for cross-channel alignment and faster execution.

Data & Analytics:

- Champion a data-first growth culture, enabling smarter decisions through insights and automation.

- Institutionalise business intelligence tools and dashboards for real-time visibility and performance management via tools such as GobbleCube, Hector, Amazon Pi, Blinkit Insights, Zepto Atom, etc.

Leadership & Collaboration:

- Lead and mentor a multi-functional team of category managers, growth marketers, and channel leads.

- Work cross-functionally with supply chain, creative, and finance teams to ensure seamless growth execution.