Vice President - Go To Market - Regional Brands - IIM/FMS/MDI/XLRI

Job Description - This role involves building and scaling a strategic Go-To-Market service to help regional FMCG brands grow beyond their core markets using a combination of digital marketing, retail activation, and data-driven insights. The Vice President will own the full P&L, lead cross-functional teams, and work closely with founders to drive innovation, execution, and long-term growth.

Client Details

A fast-growing, tech-driven B2B company operating at the intersection of retail, supply chain, and digital commerce.

Description

- Define and execute the vision for a GTM tailored to regional FMCG brands.

- Develop scalable GTM services including digital ads, brand activations, sampling, and retail intelligence.

- Drives scalability and repeatable success models and drive brand graduation from one tier to the next in scale and ARPB (Avg Revenue per Brand) monetization

- Collaborate with product, tech, supply chain, and retail teams to build platform-based solutions.

- Full P&L ownership for both the Regional Brands business and the GTM platform including revenue, supply chain costs, contribution margins, and brand growth.

- Design commercial models (e.g., subscriptions, performance-based pricing) and drive monetization.

- Lead a multi-functional team across sales, marketing, operations, and category management.

- Foster a culture of experimentation, ownership, and customer-centricity.

- Demonstrated success in building and scaling internet/platform businesses (0- 1 and 1- 10).

- Strong understanding of India's FMCG landscape, General trade and regional brand dynamics (preferred).

- Experience leading cross-functional teams and collaborating with product, tech, and ops.

- Strong product thinking, customer empathy, and ability to engage with family-run businesses.

- High integrity, resilience, and a bias for action.

- MBA from a Tier-1 business school preferred.

- Opportunity to shape the future of regional brand expansion in India.

- Work with a mission-driven team solving real-world problems at scale.

- Fast-paced, entrepreneurial environment with significant learning and growth potential.