About the Role:

- We are a creative, media, and technology agency building the next generation of AI-powered solutions for brands. This role leads our Data, Decision Science, and Gen AI practice, with full P&L ownership, revenue targets, and delivery responsibility.

- This is not a CDP/CRM or traditional MarTech role. The focus is on analytics-led decisioning and Gen AI use cases across creative and media-from content scaling and personalization to media intelligence and marketplace optimization.

- You will build products, win business, deliver impact, and scale a high-performing team.

What You Will Own:

Business & P&L Leadership:

- Own the Data & Gen AI practice P&L, including revenue, margins, utilization, and growth

- Build and chase annual revenue targets through new client acquisition and expansion

- Shape commercial models for AI products, platforms, and services

- Partner with agency leadership on practice strategy and investment decisions

Solutioning & Sales:

- Lead AI-led solution design for pitches, RFPs, and proactive proposals

- Translate brand, creative, and media problems into clear AI-powered business solutions

- Act as a client-facing leader in senior conversations, QBRs, and steering committees

- Balance ambition with feasibility-what can be sold and delivered credibly

- Gen AI & Analytics Capability

Define and deliver Gen AI use cases across:

- Creative content scaling & adaptation

- Personalization at scale (creative + media)

- AI-assisted creative tools and workflows

- Media analytics, optimization, and intelligence

- Marketplace and commerce media performance optimization

- Build decision science and advanced analytics frameworks that directly impact marketing outcomes

- Move beyond experimentation to production-grade AI systems

Product & IP Development:

- Conceptualize and build AI accelerators, tools, and platforms

- Drive products from idea - prototype - client deployment - scale

- Decide when to build, partner, or leverage existing AI models and platforms

- Ensure solutions are repeatable, defensible, and commercially viable

Delivery & Execution:

- Own end-to-end delivery of AI and analytics engagements

- Ensure solutions are engineered properly, scalable, and secure

- Balance speed with robustness-POCs that convert into real systems

- Maintain delivery quality while scaling multiple clients and products

Team Building & Leadership:

- Build and lead an initial 5-10 member team, scaling over time

- Hire across engineering, data science, analytics, and AI solution roles

- Set technical standards, ways of working, and delivery rigor

- Develop talent that understands both AI and creative/media contexts

What We're Looking For:

Must-Have Capabilities:

- Proven experience owning or leading a P&L-backed analytics / AI practice

- Strong background in analytics, decision science, or applied AI

- Hands-on exposure to Gen AI systems (LLMs, orchestration, model integration)

- Experience building AI solutions for marketing, creative, media, or commerce

- Ability to sell, solution, deliver, and scale-not just advise

- Comfort operating in ambiguity: you can seek, solve, sell, and ship

- Engineering & Technical Depth

- Strong engineering mindset (even if you no longer code daily)

- Experience with modern AI/data stacks

- GCP preferred (BigQuery, Vertex AI, etc.), but not mandatory

- LLMs and multimodal models

- AI orchestration and production deployment

- Data pipelines, analytics layers, and performance systems

- Knows the difference between demos, pilots, and production systems

Creative & Media Adjacency:

- Genuine understanding of creative workflows and media ecosystems

Experience applying AI to:

- Creative operations and content pipelines

- Media planning, optimization, and insights

- Commerce and marketplace media

- Able to collaborate seamlessly with creative, media, and strategy teams

Leadership & Mindset:

- Builder mentality with commercial sharpness

- Comfortable being accountable for numbers, not just ideas

- Clear communicator who can translate AI into business outcomes

- Bias for action: moves fast, learns fast, delivers faster

What This Role Is Not:

- Not a CDP/CRM or MarTech implementation role

- Not a pure research or experimentation lab

- Not a support function-this is a growth and revenue engine

Why Join Us:

- Opportunity to build a category-defining AI practice inside a creative + media environment

- Freedom to shape products, IP, and teams

- Direct access to senior clients and large transformation mandates

- Rare chance to sit at the intersection of AI, creativity, media, and business impact