Vice President - Content, Creative & Brand Growth.

Role Titles: Head of Content & Creative, Head of Brand Content and Chief Content Officer.

Role Purpose:

OZiva is looking for a senior content-first brand leader who can shape the next phase of the brands growth and play a critical role in building it into a 1,000 crore brand over the next three years.

The person should be a brand builder and storyteller at heart, with deep hands-on experience across digital content, brand communication and creative development. They should understand the philosophy and purpose of the brand, translate it into distinctive consumer communication and build a scalable content ecosystem that drives awareness, credibility, consideration, community and business growth.

This is both a strategic and hands-on leadership role. The person will be expected to define the content vision, raise the quality of creative output, build a strong in-house team and create a high-quality external network of creators, agencies, production partners and platforms.

Key Responsibilities:

Brand and Content Strategy:

- Define and lead the three-year digital-first content and communication strategy aligned with the ambition of building a 1,000 crore brand.

- Develop a deep understanding of the brand philosophy, consumer promise and business strategy, and translate them into clear and differentiated communication.

- Build distinctive brand narratives, content pillars, formats and intellectual properties that strengthen relevance, trust and recall.

- Ensure consistency in the brands voice, tone, storytelling and creative identity across all consumer touchpoints.

- Balance long-term brand building with fast, topical and platform-native content.

Content Creation and Creative Leadership:

- Own the complete content journey, from consumer insight, ideation and scripting to production, publishing, distribution and performance review.

- Lead the development of social-first campaigns, branded content, creator-led content, videos, educational content and original content properties.

- Personally strengthen concepts, scripts, storyboards, headlines and creative ideas.

- Build a scalable, always-on content engine across Instagram, YouTube, short-form video, websites, marketplaces, CRM, community and emerging platforms.

- Ensure content is designed specifically for each platform and audience.

Brand Growth and Business Impact:

- Use content and communication as strategic levers to drive awareness, consideration, consumer acquisition, loyalty and revenue growth.

- Translate category, product and commercial priorities into relevant consumer communication.

- Work closely with Brand, Category, D2C, E-commerce, Performance Marketing, R&D, Consumer Experience and Sales teams.

- Connect content investments with measurable brand and business outcomes.

- Play a key role in supporting OZivas journey towards becoming a 1,000 crore brand over the next three years.

Marketing Metrics and Performance:

- Define clear content and marketing metrics across reach, engagement, retention, shareability, brand lift, consideration, community growth and conversion.

- Build reporting mechanisms that connect content performance with brand health and business growth.

- Use platform data, consumer insights and experimentation to improve creative quality and investment decisions.

- Evaluate the effectiveness of content formats, campaigns, creators and platforms.

- Manage content budgets and ensure strong returns on creative and production investments.

Team Leadership:

- Build, structure and lead a high-performing in-house team across content strategy, writing, social media, design, video, production and creator marketing.

- Attract, develop and retain strong creative and content talent.

- Establish clear roles, processes, review mechanisms and performance standards.

- Create a culture of creativity, accountability, collaboration and continuous improvement.

- Coach team members and build strong internal capability and succession.

Partnerships, Negotiation and Industry Network:

- Build and manage a strong ecosystem of creators, influencers, agencies, production houses, writers, directors, platforms and content partners.

- Leverage industry relationships to access strong creative talent and emerging opportunities.

- Lead commercial negotiations with agencies, creators, production partners and platforms.

- Ensure strong quality, cost and turnaround outcomes across external partnerships.

- Develop long-term collaborations that strengthen the brands relevance, reach and credibility.

Candidate Profile:

- 8+ years of experience across content, brand strategy, creative development, digital marketing, advertising or branded entertainment.

- Proven experience building a consumer brand from an early stage or significantly scaling an existing brand to meaningful revenue.

- Demonstrated contribution to brand growth through content, communication and creative strategy.

- Experience working in a high-growth startup, digital-first consumer business, leading creative agency, content studio or media platform.

- Agency candidates should have led brands end to end, from strategy and ideation to production, distribution and performance measurement.

- Strong preference for experience within health and wellness, nutrition, beauty, personal care, food, lifestyle or D2C categories.

- Deep understanding of digital-first and platform-native content across social media, video, creators and emerging channels.

- Strong portfolio of campaigns, content properties, videos, creator collaborations or brand-building work.

- Proven experience building and leading multidisciplinary creative and content teams.

- Strong understanding of brand strategy, consumer behaviour, marketing metrics and business growth.

- Demonstrated hands-on experience in ideation, scripting, creative development and production.

- Strong commercial judgement, budget management and negotiation capability.

- Well-established industry network across creators, agencies, production houses, media platforms and creative talent.

- Excellent storytelling, creative judgement, communication and senior stakeholder-management skills.

Non-Negotiable Experience:

The candidate must have demonstrable experience in at least one of the following:

1. Building a consumer brand from scratch or from an early stage.

2. Taking a brand from a relatively small revenue base to meaningful commercial scale.

3. Playing a significant role in scaling a startup or digital-first brand.

4. Leading a brand account end to end within a strong creative, digital or content agency.

Candidates should be able to clearly articulate:

1. The scale of the brand when they joined.

2. The growth achieved during their tenure.

3. Their specific contribution to the growth journey.

4. The content and communication strategy they developed.

5. The team, capabilities and external ecosystem they built.

6. The metrics used to assess brand and business impact.

What We Are Looking For:

- A brand builder who is content-first, not only a content or marketing manager.

- A storyteller who understands the philosophy and soul of a brand.

- A hands-on creative leader who can personally improve the work.

- A strategic thinker who understands consumer behaviour, marketing metrics and commercial growth.

- A strong people leader who can build and inspire an exceptional team.

- A commercially sharp negotiator with strong industry relationships.

- A leader who can operate at both strategic and executional levels.

- Someone with the ambition and capability to help build OZiva into a 1,000 crore brand over the next three years.

Key Success Measures:

- Delivery of a clear three-year content and communication strategy.

- Growth in brand awareness, credibility, consideration and relevance.

- Contribution of content and communication to the 1,000 crore brand ambition.

- Creation of distinctive and scalable content properties.

- Growth and quality of the brands digital audience and community.

- Improvement in content engagement, effectiveness and return on investment.

- Development of a strong and stable in-house content team.

- Strength of the external creator, agency and production ecosystem.

- Effective budget management, negotiation and partner performance.

Location: Mumbai

Role: Vice President - Content, Creative & Brand Growth