Vice President - Consumer Insights - B2C

Responsibilities:

- Build a deep understanding of consumer needs, behaviours, purchase drivers, and unmet needs across key customer segments and markets.

- Lead primary and secondary research to identify emerging trends, market shifts, and whitespace opportunities.

- Translate consumer insights into product concepts, roadmap priorities, portfolio strategies, and investment recommendations.

- Support decisions on target segments, product positioning, feature prioritization, and willingness to pay.

- Track competitor strategies, product innovations, pricing, customer propositions, and technology adoption.

- Identify unmet needs and emerging consumer opportunities and translate them into innovation themes.

- Build an integrated insights capability combining consumer research, customer data, market intelligence, and advanced analytics/AI.

- Create clear, actionable narratives for Executive Leadership, enabling insight-led decision-making.

Candidate Profile:

- 14+ years of experience in Consumer Insights, Market Research, Product Strategy, Consulting, Brand Strategy, or related fields.

- Proven track record of translating consumer and market insights into product or business strategy.

- Experience in FMCG preferred, or other complex consumer businesses can also be seen as next priority.

- Strong experience partnering with CXOs and senior leadership on strategic decisions.

- Demonstrated ability to lead large teams and cross-functional initiatives.