ROLE PURPOSE:

This is a hybrid new-business role owning UK pipeline generation and conversion across AcoBloom's three UK revenue streams. The successful candidate will be our first dedicated commercial presence on the ground in the UK, responsible for:

- Practices (B2B): winning new outsourcing and co-sourcing mandates from UK accountancy practices (sole practitioners through to mid-tier firms), and supporting expansion of existing UK client relationships.

- Businesses (direct): winning UK owner-managed businesses as direct clients for outsourced bookkeeping, management accounts, VAT, payroll, year-end and tax services - a growing focus for the UK Division.

- Product: converting waitlist and inbound demand for Co's Product CFO into paying subscriptions, opening the UK dental vertical, and generating market feedback that shapes the product roadmap.

The role requires a self-starting, consultative seller who is comfortable building a territory from a modest installed base, working with an India-based delivery and product organisation, and representing Co's credibly in front of both practice partners and business owners.

KEY RESPONSIBILITIES:

1. New Business - Accountancy Practices (B2B):

- Build and execute a UK go-to-market plan targeting accountancy practices with outsourcing needs in bookkeeping, year-end accounts, personal and corporate tax, VAT and payroll.

- Generate qualified opportunities through outbound prospecting, referral networks, professional bodies, accounting-software partner ecosystems and industry events (e.g. Accountex, regional ICAEW/ACCA events).

- Run discovery, scope engagements with the UK Division BU Head, prepare proposals and commercial terms, and close mandates in line with Group pricing and margin guidelines.

- Manage the transition of won clients to the delivery team, ensuring a smooth onboarding and handover of expectations.

2. New Business - Direct Services to Businesses:

- Build a direct-to-business pipeline of UK SMEs and owner-managed businesses (including professional practices, healthcare, hospitality, e-commerce and construction) for outsourced finance-function services.

- Generate leads through referral partners (solicitors, IFAs, lenders, business coaches, software partners), local business networks, digital campaigns run by Group Marketing, and inbound enquiries.

- Scope engagements, prepare fixed-fee proposals and engagement letters in line with Group pricing, and close; ensure anti-money-laundering (AML) client due-diligence and onboarding requirements are met before work commences.

- Cross-sell Co's Product CFO to direct business clients as the natural analytics layer on top of their outsourced accounting.

3. Product Sales & Vertical Launch:

- Own conversion of the Co's CFO waitlist and inbound leads from UK marketing campaigns into demos, trials and subscriptions.

- Develop the UK dental vertical: build relationships with practice owners, dental accountants, dental business consultants and relevant associations, and identify channel or referral partners.

- Deliver compelling product demonstrations; capture objections, feature requests and competitive intelligence and feed these back to the Product team in a structured way.

- Support pricing, packaging and onboarding decisions with first-hand market evidence.

4. Account Growth & Client Relationship Management:

- Act as the UK-based relationship owner for key Co's accounts, holding periodic reviews with client partners alongside the delivery team.

- Identify cross-sell opportunities across Co's Product (for outsourcing and direct clients; outsourcing for the accountants of Co'S Product users; direct services for business owners referred by practice clients, where no conflict arises).

- Protect and grow recurring revenue; escalate service risks early to the BU Head.

5. Marketing Collaboration & Market Intelligence:

- Work with the Group Marketing and Content teams on UK campaigns, webinars, case studies and event presence; represent the Group at conferences and networking forums.

- Maintain a current view of the UK outsourcing and practice-technology landscape, including competitor positioning and pricing.

6. Sales Operations & Reporting:

- Maintain accurate pipeline, activity and forecast data in the CRM; report weekly pipeline and monthly performance against targets to the Chief Business Officer and COO.

- Adhere to Group commercial policies, engagement-letter and data-protection requirements (UK GDPR) when handling prospect and client information.

Qualification And Experience:

- Experience of 5 - 8 years of B2B business development experience in the UK, with a demonstrable record of closing new business.

- Experience selling professional services, outsourcing/BPO, accounting technology or B2B SaaS. Exposure to the accountancy-practice market (selling into or working within firms) and to selling accounting or advisory services directly to SME owners is strongly preferred.

- Track record of building a territory or launching a new proposition, ideally for an overseas or founder-led business establishing a UK presence.

- Experience selling to healthcare or dental practice owners is an advantage but not essential.

Skills & Attributes:

- Consultative, discovery-led selling style with strong commercial acumen and comfort discussing scope, pricing and margins.

- Able to explain financial and accounting concepts credibly to practice owners; a finance, accounting or business qualification (e.g. AAT, part-qualified ACCA/ACA, or a degree in accounting/business) is desirable.

- Confident presenting software; quick to learn new products and articulate value in the customer's terms.

- Highly organised and self-directed; disciplined use of CRM and pipeline management.

- Excellent written and verbal communication; comfortable working across time zones with India-based colleagues.

- Existing UK right to work; willingness to travel within the UK and, occasionally, to India.

Remuneration:

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above-mentioned industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader.

Contact Person Name, Address & Nos.:

P.G. Ganesh
Partner
Perfect Placer
Mobile: 8368469496