Vice President - Branding & Promotion - Media & Publishing

Description:

Role Overview:

We are looking for a dynamic and strategic Vice President - Brand & Marketing to lead brand transformation and audience growth for a leading media organization. This role will be instrumental in driving brand positioning, integrated marketing, and consumer engagement across print, digital, and emerging platforms.

Key Responsibilities:

- Lead the overall brand strategy and marketing roadmap across markets

- Drive audience growth, engagement, and brand recall through innovative campaigns

- Conceptualize and execute integrated marketing initiatives (print, digital, on-ground)

- Strengthen digital presence, social media strategy, and content-led marketing

- Collaborate with editorial and sales teams to align content, brand, and revenue goals

- Manage media planning, advertising spends, and campaign ROI optimization

- Leverage consumer insights, data analytics, and market trends to refine strategies

- Lead PR, corporate communications, and reputation management

- Build and manage relationships with agencies, partners, and stakeholders

- Drive brand-led revenue opportunities including events, partnerships, and activations

- Build and lead a high-performing marketing and branding team

Ideal Candidate Profile:

- 15 - 22 years of experience in Branding / Marketing, preferably in Media, Publishing, or Digital businesses

- Strong track record in brand building, audience growth, and campaign leadership

- Deep understanding of consumer behavior, digital ecosystems, and content marketing

- Proven ability to manage large budgets and cross-functional teams

- Strategic thinker with strong execution and stakeholder management skills

Qualifications:

- MBA in Marketing / Mass Communication from a reputed institute (preferred)

What Success Looks Like:

- Significant improvement in brand visibility and market positioning

- Measurable growth in audience reach and engagement

- High-impact, ROI-driven marketing campaigns

- Strong alignment between brand, content, and revenue outcomes

- A motivated, high-performing marketing team