Vice President - Brand Marketing

About the Company:

Our client is a high-growth, consumer-focused brand with a strong digital presence and a rapidly expanding omnichannel footprint. Having established strong consumer traction, the company is entering its next phase of growth, with significant opportunities across new categories, markets and consumer segments.

Roles & Responsibilities:

- Own the overall brand strategy, positioning and architecture.

- Lead integrated 360 brand campaigns across digital, social, OTT, OOH and retail.

- Translate consumer insights into differentiated brand propositions, communication and creative platforms.

- Drive celebrity, influencer and strategic brand partnerships to strengthen brand equity.

- Build a consistent and differentiated brand experience across digital and physical touchpoints.

- Lead the brand strategy for new categories, products and consumer segments.

- Build, develop and lead a high-performing brand and marketing organisation.

- Establish brand health metrics and drive measurable impact from brand investments.

- Partner closely with the Founders and senior leadership team on the company's long-term brand agenda.

Skills & Qualifications:

- 12-20 years of experience in brand building, consumer marketing or integrated marketing.

- Strong experience across Fashion, Jewellery, Beauty, Lifestyle, D2C, Retail, Premium Consumer or adjacent categories.

- Proven track record of building, scaling or repositioning consumer brands.

- Strong experience in integrated campaigns, consumer communication and creative strategy.

- Experience across both digital-first and offline/retail brand building.

- Strong understanding of consumer behaviour, brand equity and commercial outcomes.

- Experience managing celebrity/influencer partnerships and leading creative agencies.

- Strong strategic, creative and commercial orientation.

- Candidates from high-growth, entrepreneurial environments preferred.

What's on Offer:

- Opportunity to own the overall brand charter for a high-growth consumer business.

- Direct exposure to and partnership with the Founders and senior leadership team.

- Significant ownership to shape the brand's strategy, positioning and consumer proposition.

- Opportunity to build and lead the brand organisation.

- Exposure to new categories, omnichannel expansion and national scale-up.