Vice President - Brand & Digital Marketing - Banking

We at Fynehand Consultants are looking for a VP Digital Marketing & Brand Management one of the Banks based out of Delhi. The candidate will be responsible for Brand Strategy, Programs and overall brand performance, managing digital and social media platforms

1. Client Lifecycle Management - Lead the digital engagement strategy and initiatives using Digital platforms to engage clients across their lifecycle from acquisition, activation, deepening to retention

2. P&L Management - Own the P&L for the campaign management unit

3. Devise the strategies to deliver target contribution to revenue

4. Work across functions to create customer communication campaigns

6. Work closely with the Analytics team to identify segments-microsegments using customer insights and propensity modelling

7. Own and optimise the client contact policy to ensure the right balance between business/campaign objectives and client engagement. Ensure that all initiatives & communication are compliant with regulation

- The candidate must have at least 16+ years of relevant experience in digital marketing, campaign management, brand marketing in financial services sector only.

- Candidates interested can get in touch with the undersigned for further discussion, please apply with resumes

- Please note that no profile will be mailed to our client without having a prior discussion with the candidate.