Reporting To: Director of Marketing

Department: Marketing - Offices Business

About the role:

The organization is seeking a highly analytical and results-driven Performance Marketing Lead to drive digital acquisition, brand visibility, and lead generation for the Offices business. The role requires full ownership of the performance marketing funnel-from strategy and planning to execution, optimization, and reporting-with a strong focus on generating high-quality leads for commercial real estate assets, enhancing tenant conversions, and strengthening overall brand presence.

Key Responsibilities:

1. Strategy & Planning:

- Develop and own the performance marketing strategy for the office assets portfolio across markets.

- Plan integrated digital campaigns aligned with business objectives: lead generation, leasing pipeline growth, brand awareness, and investor interest.

- Define channel mix, budget allocation, targeting strategy, and KPIs for all campaigns.

2. Campaign Execution & Optimization:

- Run multi-channel performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and relevant B2B real estate platforms.

- Lead full-funnel campaign setup including keyword planning, audience segmentation, landing page strategy, A/B testing, and conversion tracking.

- Continuously optimize campaigns for cost efficiency (CPL, CPA), quality score, and lead-toopportunity conversion.

3. Data, Analytics & Reporting:

- Build dashboards and tracking frameworks using GA4, CRM integrations, and campaign analytics tools.

- Provide actionable insights to leasing, sales, and leadership teams.

- Measure ROI, channel contribution, and incrementality across digital campaigns.

4. Collaboration & Cross-Functional Alignment:

- Work closely with leasing, sales, brand, and digital product teams to ensure consistent messaging and efficient lead flow.

- Collaborate with creative and content teams to refine ad copy, visual assets, and landing page performance.

- Coordinate with external agencies, martech partners, and digital vendors.

5. Martech & Automation:

- Drive marketing automation initiatives including lead scoring, nurturing workflows, and drip campaigns.

- Ensure CRM hygiene, proper lead routing, and effective integration with sales processes.

- Evaluate and onboard digital tools for analytics, automation, and performance optimization.

Qualifications & Experience:

- 6-10 years of experience in performance marketing, preferably in real estate, B2B, premium lifestyle, or large-scale service sectors.

- Proven experience in lead generation and full-funnel performance optimization.

- Strong command of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, and CRM systems (Salesforce, HubSpot, etc.).

- Experience managing multi-crore annual digital budgets.

- High analytical capability with proficiency in Excel, Looker Studio, Power BI, or similar tools.

- Strong communication and stakeholder management skills.