VP - Ad Monetization We are looking to hire for leading lead Ad Monetization across Rozana's digital and physical retail ecosystem. The candidate will be responsible for unlocking revenue from third-party brands via in-app visibility, offline store activations, product sampling, retail media, and co-branded campaigns. Key Responsibilities: Monetization Strategy: - Build and own the brand monetization roadmap for Rozana App and Stores - Design tiered monetization models (visibility slots, sponsored placements, featured products) - Develop pricing and packaging strategy for different categories and brand sizes - Define success metrics: revenue per store, revenue per MAU, repeat partnership rate Partner Development & Management: - Pitch brand visibility solutions to FMCG companies, regional brands, and new-age D2C players - Build partnerships for in-store activations, samplings, sponsored categories, and banner slots - Manage and renew long-term monetization deals with anchor brands - Own client servicing, campaign reporting, and performance feedback loops App-Based Retail Media: - Curate sponsored placements in Rozana's app: homepage banners, push notifications, app pop-ups - Integrate brand stories, product highlights, and campaign creatives into customer journey - Coordinate with tech and product teams to enable campaign scheduling, A/B testing, and analytics In-Store Brand Visibility: - Own monetizable store assets: end-caps, checkout counters, category aisles, sampling booths - Collaborate with store ops and retail design to execute branded visibility plans - Enable hyperlocal customization of campaigns based on region, season, or event Cross-Functional Execution: - Partner with category teams for bundled promotions and new product launches - Work with marketing for co-branded campaigns and rural influencer engagement - Collaborate with analytics to report brand campaign ROI, footfall lifts, and sales attribution What we are looking for: - Experience in Ad monetization, trade marketing, retail media, or strategic brand partnerships - Strong commercial acumen with a proven track record of revenue ownership - Experience working with FMCG brands, digital commerce platforms, or offline retail networks - Ability to balance monetization with customer experience and platform integrity - Excellent communication, storytelling, and cross-functional execution capabilities - Exposure to rural markets and consumer behavior in Bharat is a plus

Delhi NCR

Delhi

Vice President - Ad Monetization 

Job Description for Vice President - Ad Monetization  in Meraki Connect in  Delhi NCR Delhi for (8-12) years of experience. Apply Now!