Vetic - Manager - Customer Retention

Key Responsibilities:

- Own CRM campaigns across the customer lifecycle including onboarding, engagement, upsell, win-back, and loyalty.

- Manage customer segmentation and automated journeys using CRM platforms such as CleverTap, MoEngage, or Braze.

- Define and improve retention KPIs including churn rate, repeat purchase rate, lifetime value (LTV), and overall engagement.

- Design, run, and analyze A/B experiments to optimize messaging, journeys, and campaign performance.

- Conduct cohort analysis to understand customer behavior and drive targeted interventions.

Requirements:

- 2- 5 years of experience in CRM, retention marketing, lifecycle marketing, or related fields.

- Hands-on experience with CRM/marketing automation tools (e.g., CleverTap, MoEngage, Braze, WebEngage, HubSpot, or similar).

- Strong analytical skills with expertise in A/B testing, segmentation, and cohort analysis.

- Ability to interpret data, identify trends, and translate insights into actionable strategies.

- Excellent communication skills and the ability to work cross-functionally.

- Strong understanding of customer lifecycle and behavior-driven marketing