Vertoz - Senior Manager - Email Marketing

Senior Manager - Email Marketing

Experience: 3+ Years.

Location: Mumbai.

Timings: 9 PM to 6 AM.

What you will do:

- Own end-to-end email marketing, database health, enrichment and CRM automation to drive scalable lead-to-revenue programs.

Key responsibilities:

- Plan, build and execute email campaigns (newsletters, drip & nurture flows, transactional, promotional).

- Design customer journeys, drip campaigns & automation workflows in the CRM/ESP.

- Maintain list hygiene, segmentation, suppression lists and data governance.

- Manage ESP - CRM integrations and ensure data sync accuracy.

- Lead data enrichment, extraction and verification processes to improve lead quality and match rates.

- Monitor and optimize deliverability (IP/domain reputation, authentication, suppression).

- Run A/B tests and multivariate experiments; interpret results and implement learnings.

- Write persuasive, on-brand email copy and subject lines optimized for opens, clicks and conversions.

- Produce weekly/monthly performance reports, dashboards and actionable insights.

- Support multi-channel prospecting (email, call cadences, LinkedIn outreach) and coordinate sales handoffs.

- Ensure compliance with GDPR, CAN-SPAM and local email laws; ensure enrichment/scraping follows platform policies.

- Liaise with design, content, sales and product teams to create on-brand, cross-channel campaigns.

Requirements:

- 3-4 years in email marketing, marketing automation and CRM operations across both B2B and B2C environments.

- Hands-on with major CRMs (HubSpot and Salesforce) in production.

- Proven experience using data enrichment/extraction tools to build and refine contact datasets.

- Experience with web data extraction / scrapers (e.g., Phantombuster, Apify, Scrapy) or approved enrichment APIs - with a strong emphasis on legal/compliant use.

- Proficient in HTML/CSS for responsive email templates and rendering fixes.

- Demonstrable deliverability experience (tracking delivery, bounce management, complaint handling).

- Expert A/B testing skills and experiment design.

- Excellent email copywriting skills - subject lines, preheaders, body copy, CTAs and personalization.

- Practical experience with phone + email nurture cadences and coordinating SDR/AE outreach.

- Familiarity with LinkedIn marketing and outreach tools (Sales Navigator, LinkedIn Ads, native messaging best practices).

- Solid analytics experience - building dashboards and translating data into actions.

- Cultural knowledge of the US market (tone, timing, compliance expectations, buying behaviour).

- Excellent project-management and stakeholder communication skills.