Who we are:

Verona is an authenticated matchmaking community designed exclusively for the modern, global Indian.

We are on a mission to foster fulfilling partnerships that last lifetimes.

In a country where dating app disillusionment abounds, Verona makes the matchmaking process delightful - and effective.

Verona is already India's leading modern brand in matchmaking.

Verona was founded by two serial entrepreneurs Mr. Poshak Agrawal and Mr. Rahul Subramaniam, and backed by some of the biggest names in global technology, such as Mr. Michael Novogratz, Mr. Rishi Jaitly and Mr Yuvraj Singh.

Security and Science make the basis of Verona where before matchmaking there will be Fintech-grade authentication to ensure fraud detection.

Through a deep appreciation for the science of compatibility, with Verona, we will be using AI for matchmaking based on an individual's core and shared values.

The 3 S's of Verona are Standards, Security, and Science.

Role Brief:

India needs to be happier. Happy societies require deep and meaningful relationships. By bringing science to love, we want to transform the way Indians seek lifelong partners.

The Head of Marketing will own Verona's brand story and everything that shapes how India sees, hears, and trusts Verona - positioning, content, social, media, and campaigns.

This is a role for someone who believes trust is built, not bought - that the right story, told consistently and well, is what makes people believe Verona is the platform they can hand their most important decision to.

You will work closely with the Founders.

Key Responsibilities:

1. Brand Strategy and Storytelling:

- Own Verona's brand story end-to-end - positioning, tone of voice, and narrative across every touchpoint.

- Define and evolve brand identity and creative direction as the company scales.

- Develop Verona's positioning blueprint, audience architecture, and messaging framework, ensuring the narrative carries consistently from top-of-funnel advertising through to the product and application experience.

- Lead market research and competitive analysis to inform brand positioning.

- Anticipate market and cultural shifts and adapt brand strategy accordingly.

2. Content and Creator Strategy:

- Lead, produce, act in, and run one of Verona's flagship content segments, from developing the concept and format to creating the content and driving its evolution over time.

- Build and lead Verona's creator ecosystem by developing distinctive content formats and recurring segments with creators and influencers across India and around the world, providing creative direction and identifying new voices, formats, and opportunities to create high-quality, brand-aligned organic content and expand Verona's reach.

- Drive the growth of Verona's organic content presence, with the ambition to make Verona a household name for modern relationships, while managing brand collaborations and partnerships that create mutual value and reach.

3. Social Media and Content Strategy:

- Own Verona's social media presence and content strategy across platforms.

- Direct always-on and campaign-specific content calendars, working closely with the Media Labs team.

- Ensure a cohesive brand story across all platforms, adapting tone and format to each channel's audience while keeping the core narrative consistent.

- Track content performance and iterate based on engagement and brand impact.

Key skills:

- Strong strategic thinking and creative judgment, with a track record of building and scaling brands and achieving measurable results.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Proven ability to lead a creative or content function end-to-end.

- Experience managing brand collaborations, partnerships, and media or content production.

- Sharp eye for storytelling, culture, and emerging trends - balanced with data-informed decision-making.

- Deep understanding of social media platforms, content or media production workflows, and brand analytics tools.

Experience:

- If you are an influencer and have experience as a content creator, it is a big plus.

- 5+ years of experience in brand and marketing leadership roles, preferably within the consumer tech or D2C space.

- Proven track record of building brand awareness, affinity, and trust through innovative marketing and storytelling.

Apply Now:

Like what you've heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it's important that you have a great experience with us.

Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work.