Developing and executing digital marketing strategies to drive brand awareness, online visibility, and lead generation. You will lead a team of digital marketers and collaborate with cross-functional teams to achieve marketing objectives. Your expertise in digital marketing tools, data analytics, and industry trends will play a key role in enhancing our online presence and maximizing marketing performance.

Key Accountabilities:

- Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business goals.

- Plan and manage online advertising campaigns across various digital channels, including search engines, social media, display ads, and email marketing.

- Oversee content marketing initiatives, including content creation, distribution, and promotion across digital platforms.

- Optimize website content and structure for search engines to improve organic search rankings.

- Manage paid search campaigns to increase website traffic and conversions.

- Develop and implement social media strategies to engage the target audience, increase followers, and drive social media engagement.

- Monitor and analyse website traffic, user behavior, and conversion rates using tools like Google Analytics to identify opportunities for improvement.

- Implement lead generation campaigns and optimize lead capture processes to drive qualified leads to the sales team.

- Oversee email marketing campaigns, including segmentation, content creation, and performance tracking.

- Manage the digital marketing budget effectively and allocate resources to achieve maximum return on investment (ROI).

- Stay up to date with the latest digital marketing trends, tools, and technologies, and recommend innovative strategies to improve campaign performance.

Skills And Knowledge:

- Bachelors/Masters degree in marketing, advertising, or communications.

- 3+ years B2B digital marketing experience financial sector experience.

- Proven experience in developing and executing successful digital marketing campaigns across various channels.

- Proficiency in using web analytics tools (e.g., Google Analytics, Pardot, HubSpot and Salesforce etc.) and marketing automation platforms to measure and analyses campaign performance.

- Strong understanding of SEO principles, keyword research, and Google Ads or other SEM platforms.

- Experience in content strategy, creation, and distribution to drive engagement and brand visibility.

- In-depth knowledge of social media platforms, tools, and best practices for business.

- Familiarity with email marketing platforms and best practices for effective email campaigns.

- Experience in managing digital marketing budgets and optimizing spending for maximum ROI.

- Demonstrated leadership abilities in leading and motivating a team of digital marketers.

- Strong analytical skills to interpret data, draw insights, and make data-driven decisions.

- Ability to think creatively and propose innovative marketing ideas.

- Hands-on experience in Inbound Marketing.

- Good understanding of ISMS.

- Excellent verbal and written communication skills to convey marketing strategies and results effectively.

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