Key Responsibilities:
Social Media Strategy & Planning:
- Develop and implement a comprehensive social media strategy aligned with overall marketing and business goals.
- Identify target audiences and create platform-specific strategies for engagement, growth, and conversion.
- Conduct competitor analysis and stay updated with emerging social media trends, tools, and best practices.
- Set measurable goals (KPIs) for reach, engagement, leads, and conversions across platforms.
Content Creation & Management:
- Conceptualize, create, and manage compelling visual and written content for platforms such as Instagram, LinkedIn, Twitter (X), YouTube, and Facebook.
- Write captivating captions, posts, blogs, and short-form content that reflect the brand's tone and personality.
- Develop creative assets - including reels, videos, infographics, and stories - using tools like Canva, Adobe Creative Suite, or CapCut.
- Plan and manage the content calendar to ensure consistent posting and audience engagement.
Community Management & Engagement
- Engage with followers, respond to comments and DMs, and manage brand reputation across social platforms.
- Build and nurture an online community by initiating conversations, polls, and live sessions.
- Collaborate with influencers, partners, and brand advocates for campaigns and co-branded initiatives.
Analytics & Reporting:
- Track and analyze key performance metrics (reach, engagement, traffic, conversions).
- Generate monthly performance reports and derive insights to refine content and campaign strategies.
- Conduct A/B testing of content formats and posting times to maximize audience impact.
Cross-functional Collaboration:
- Work closely with the design, SEO, and marketing teams to align social media campaigns with broader brand initiatives.
- Support paid media campaigns by creating organic content that complements advertising efforts.
- Coordinate with internal stakeholders for product launches, events, and announcements.
Qualifications & Skills:
- 3-6 years of experience in social media management, content strategy, or digital marketing.
- Proven expertise in handling brand accounts on Instagram, LinkedIn, and YouTube.
- Strong understanding of content marketing, social media algorithms, and SEO principles.
- Excellent communication and storytelling skills with a flair for creativity.
- Proficiency in tools such as Canva, Adobe Photoshop, Premiere Pro, Hootsuite, Buffer, or Later.
- Data-driven mindset with the ability to interpret analytics and optimize strategy.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
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