Head of Branding & Marketing Role Overview: - We are looking for a Head of Branding & Marketing to build and establish Vegrow's brand from scratch in the B2B agritech space. - This role is crucial in shaping Vegrow's identity, crafting our narrative, and ensuring we stand out in a highly fragmented and traditional market. - The ideal candidate is a brand storyteller, strategic thinker, and execution powerhouse who can blend data-driven marketing with creativity to drive Vegrow's growth. Key Responsibilities: Brand Strategy & Positioning: - Develop a strong, differentiated, and scalable brand identity for Vegrow in the B2B agritech space. - Craft and communicate Vegrow's brand narrative, mission, and vision to establish thought leadership. - Define brand guidelines and ensure consistent branding across all touchpoints (internal & external). - Establish Vegrow as a trusted partner for farmers, traders, wholesalers, and businesses. Marketing Strategy & Execution: - Build and execute integrated marketing campaigns (digital, offline, partnerships) tailored for B2B agritech audiences. - Develop GTM (Go-To-Market) strategies for Vegrow's expansion into new geographies and categories. - Leverage data and insights to drive customer segmentation, brand awareness, and lead generation. - Identify and implement cost-effective marketing channels (online and offline) for brand amplification. Content, Communication & Thought Leadership: - Create a strong content marketing strategy to highlight industry trends, farmer success stories, and Vegrow's impact. - Oversee PR, media relations, and influencer partnerships to enhance Vegrow's credibility. - Develop compelling B2B marketing collaterals (case studies, whitepapers, blogs, etc.). - Establish Vegrow's presence in agritech conferences, events, and industry panels to drive authority. Farmer & Trader Engagement: - Design educational campaigns for farmers and stakeholders to increase adoption and trust in Vegrow. - Work with the product and sales teams to enhance customer experience through marketing-led interventions. - Develop community-driven marketing initiatives that create engagement and loyalty among stakeholders. Performance & ROI Tracking: - Establish KPIs and success metrics to measure marketing effectiveness and brand penetration. - Monitor and optimize marketing spends to ensure high ROI on branding initiatives. - Utilize customer insights, market research, and competitive analysis to refi ne strategies. Ideal Candidate Profile: Must-Have Qualifications & Experience: - 8 to 12 years of experience in brand building, marketing strategy, and execution (preferably in B2B, agritech, FMCG, or startup environments). - Proven experience in first-time brand creation and scaling brands in nascent or fragmented markets. - Strong understanding of B2B marketing, rural markets, and agritech ecosystems. - Expertise in branding, digital marketing, content marketing, and PR. - Hands-on experience in executing high-impact campaigns with lean budgets. - Exceptional storytelling, communication, and stakeholder management skills. Preferred Qualifications: - Experience in agribusiness, rural marketing, or supply chain marketing. - Background in growth marketing, demand generation, or community building. - Knowledge of regional languages and rural consumer behavior. - Experience working in fast-paced, high-growth startups.

Bangalore

Vegrow - Head - Branding & Marketing 

Job Description for Vegrow - Head - Branding & Marketing  in CHIFU AGRITECH PRIVATE LIMITED in  Bangalore for (8-12) years of experience. Apply Now!