Description:

About Us:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all.

We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized. Our Online Legacy: Over the years, Vedantu has established itself as a leader in live online tutoring.

We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience.

We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student. Expanding to Offline Centers: With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities.

These centers embody our commitment to making quality education accessible to every student combining the best of online and offline.

Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

Our Mission and Vision: Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale.

Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere.

We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner.

Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more: vedantu.com/culture.

Looking Ahead: As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond.

VEDANTU LEADERS: Vedantu`s founders Vamsi Krishna, Anand Prakash, and Pulkit Jain did their first venture in education, Lakshya, in 2006 which later got acquired by a listed company called MT Educare (Mahesh Tutorials) in 2012.

As part of Lakshya, the founders taught and mentored more than 10,000 students and trained more than 200 teachers between them.

Vamsi Krishna, Co-Founder and CEO.

Pulkit Jain, Co-Founder and Head Product.

Anand Prakash, Co-Founder and Head Academics.

Pankaj Jain, CFO.

Arnab Dutta, COO.

Simriti Goel, Head of HR.

To know more about Vedantu log on to www.vedantu.com.

Senior Manager Performance Marketing.

Location: Bangalore (On-site).

Role Summary:

- We are looking for a results-driven Digital/Performance Marketing professional to lead our online acquisition and demand generation efforts.

The role focuses on driving high-quality leads through SEM/PPC campaigns and working closely with inside-sales, CRM, and operations teams to ensure effective lead conversion and ROI optimization.

Key Responsibilities:

- Plan, execute, and optimize SEM/PPC campaigns across platforms such as Google Ads (Search, Display, Retargeting) to drive traffic and qualified leads.

- Own lead generation funnels from ad click to lead capture, including designing landing pages/forms or collaborating with product/web teams to ensure smooth lead capture flows.

- Track and optimize key performance metrics including Cost Per Lead (CPL), Conversion Rate, Lead Quality, ROAS, and overall campaign ROI.

- Work closely with the CRM and inside-sales teams to hand over leads, monitor lead quality, define lead scoring, and improve follow-up effectiveness.

- Align with Sales and Operations teams to ensure timely lead follow-up via calls, emails, and chat, enabling higher conversion rates.

- Analyze campaign performance and share actionable insights to improve lead quality and conversion outcomes.

- Support content marketing, SEO, and local SEO initiatives (especially for real-estate or location-based businesses) to build long-term organic lead pipelines.

- Conduct A/B testing on ads, landing pages, and funnels to continuously improve performance.

Required Skills & Competencies:

- Strong hands-on experience with Google Ads, Search Ads, PPC, and SEM.

- Highly analytical mindset with experience in performance tracking, attribution, and optimization.

- Basic to intermediate understanding of CRM systems and inside-sales workflows (lead hand-off, follow-ups, pipeline management).

- Good copywriting skills and understanding of landing page and conversion funnel best practices.

- Strong cross-functional coordination skills, with the ability to work closely with Sales, Product, Web, and Operations teams.

- For real-estate or location-based services: familiarity with local SEO, geo-targeting, and audience segmentation is a plus.

Preferred Background:

- Experience in lead-driven businesses such as EdTech, Real Estate, BFSI, or high-volume inside-sales environments.

- Proven track record of managing marketing budgets with a clear focus on ROI and performance.