Senior Media Buyer - Meta Ads (US Lead Generation & Pay Per Call)

About vCommission Media:

vCommission Media is a leading global affiliate marketing network, delivering performance-driven advertising solutions across web and mobile platforms.

With a network of over 100K affiliates and a presence across India, Singapore, UAE, UK and USA, the company enables advertisers to drive digital growth across multiple verticals, including E-commerce, Travel, Utilities, Lead Generation and PPC.

Role Overview:

We are looking for experienced and performance-driven Senior Media Buyers - Meta Ads with strong expertise in managing and scaling US-focused Lead Generation and Pay Per Call campaigns.

The role involves end-to-end ownership of paid acquisition campaigns, including campaign planning, audience targeting, budget allocation, creative testing, performance optimisation and scaling.

Candidates should have a strong understanding of the US lead-generation ecosystem and proven experience in at least one specialised vertical, such as Auto, Debt, ACA/Medicare or Finance.

The ideal candidate should be capable of independently driving campaign performance, improving lead quality, optimising acquisition costs and achieving profitability targets across multiple advertising platforms.

Key Responsibilities:

- Plan, launch, manage and scale performance-driven Meta Ads campaigns targeting the US market.

- Manage Lead Generation and Pay Per Call campaigns across specialised verticals, including Auto, Debt, ACA/Medicare and Finance.

- Develop campaign strategies covering audience segmentation, targeting, campaign structures, bidding strategies and budget allocation.

- Conduct audience research and identify high-performing audiences, placements, creatives and campaign opportunities.

- Manage end-to-end campaign optimisation with a focus on CPL, CPA, conversion rates, lead quality, ROI and ROAS.

- Execute creative testing and optimisation in coordination with creative teams to improve engagement and conversion performance.

- Analyse campaign data, identify performance gaps and implement corrective strategies to improve acquisition efficiency.

- Scale successful campaigns, winning creatives, audiences and offers while maintaining profitability and lead quality.

- Optimise landing pages, conversion funnels and campaign flows to improve lead generation outcomes.

- Monitor tracking and attribution through pixels, conversion events, UTMs and other campaign measurement tools.

- Manage and analyse campaign performance across Meta Ads and TikTok Ads.

- Explore additional traffic sources, including NewsBreak and SmartNews, to identify opportunities for campaign growth.

- Monitor advertising budgets and ensure efficient utilisation across campaigns and traffic sources.

- Prepare performance reports, identify optimisation opportunities and communicate campaign insights to relevant stakeholders.

- Collaborate with creative, operations and landing-page teams to improve campaign performance and lead quality.

- Stay updated on US advertising trends, platform developments and performance marketing strategies.

Required Skills & Experience:

- Minimum 3+ years of hands-on experience in Media Buying, Performance Marketing or Paid Advertising.

- Strong expertise in managing, optimising and scaling Meta Ads campaigns.

- Proven experience running US-focused Lead Generation and/or Pay Per Call campaigns.

- Mandatory vertical-specific experience in at least one of the following:

1. Auto - Automotive lead generation, auto insurance or vehicle-related offers.

2. Debt - Debt relief, debt settlement, debt consolidation or related financial offers.

3. ACA/Medicare - Healthcare insurance, ACA or Medicare lead-generation campaigns.

4. Finance - Financial services and related lead-generation campaigns.

- Hands-on experience with TikTok Ads, including campaign setup, optimisation and scaling.

- Experience with NewsBreak and SmartNews will be highly preferred.

- Strong understanding of audience targeting, campaign structures, bidding strategies, budget allocation and creative testing.

- Expertise in performance metrics such as CPL, CPA, conversion rate, lead quality, ROI and ROAS.

- Experience in scaling campaigns while maintaining acquisition costs and profitability.

- Good understanding of tracking, attribution, pixels, conversion events and UTMs.

- Experience working with landing pages, creative testing and lead-generation funnels.

- Strong analytical, problem-solving and decision-making abilities.

- Ability to independently manage campaigns, advertising budgets and performance targets.

What We Offer:

- Opportunity to manage and scale high-volume US performance marketing campaigns.

- End-to-end ownership of campaigns across specialised industry verticals.

- Exposure to leading paid acquisition platforms and emerging traffic sources.

- Opportunity to manage substantial advertising budgets and drive data-led business decisions.

- Work with experienced teams in a fast-paced, performance-oriented environment.

- Exposure to multiple US lead-generation verticals.

- Learning, professional development and career growth opportunities