Manager - Media Buying (Google Ads | Home Services)

About vCommission Media:

vCommission Media is a leading global affiliate marketing network, delivering performance-driven advertising solutions across web and mobile platforms.

With a network of over 100K affiliates and a presence across India, Singapore, UAE, UK and USA, the company enables advertisers to drive digital growth across multiple verticals, including E-commerce, Travel, Utilities, Lead Generation and PPC.

Role Overview:

We are looking for an experienced Manager - Media Buying (Google Ads) to lead and manage performance-driven advertising campaigns within the Home Services vertical.

The role requires strong expertise in Google Ads, PPC campaign management and lead generation, with the ability to independently manage campaign strategy, optimise acquisition costs, improve lead quality and scale advertising performance across multiple geographies.

The ideal candidate should have hands-on experience managing Home Services campaigns, with accountability for campaign budgets, lead generation targets and overall profitability.

Key Responsibilities:

- Develop, execute and manage Google Ads campaigns for the Home Services vertical, focusing on lead generation and business profitability.

- Independently manage and scale paid search campaigns across multiple locations and geographical markets.

- Build and optimise campaign structures, including ad groups, keyword targeting, bidding strategies, ad copies and extensions.

- Conduct keyword research, search-term analysis and competitor research to identify relevant traffic and lead-generation opportunities.

- Implement negative keyword strategies and optimise keyword match types to improve traffic quality and campaign efficiency.

- Monitor and analyse campaign performance across key metrics, including CPL, CPA, CPC, CTR, conversion rate, lead volume, ROAS and ROI.

- Develop and implement optimisation strategies to improve lead quality, increase conversions and reduce customer acquisition costs.

- Manage campaign budgets and allocate spending effectively across campaigns, keywords and geographical locations.

- Identify high-performing campaigns and opportunities for expansion while ensuring cost efficiency.

- Experiment with different ad copies, bidding strategies, targeting approaches and landing-page combinations to improve campaign performance.

- Monitor conversion tracking, attribution and campaign delivery to ensure accurate performance measurement.

- Identify and resolve campaign-related issues involving tracking, policy compliance, delivery and performance.

- Collaborate with internal teams to improve lead quality and campaign outcomes.

- Prepare performance reports, analyse campaign trends and present optimisation strategies and business insights to stakeholders.

- Stay updated on Google Ads platform developments, advertising policies and emerging performance marketing practices.

Required Skills & Experience:

- Minimum 3 years of hands-on experience in Google Ads, PPC, Media Buying or Performance Marketing.

- Proven experience managing lead-generation campaigns in the Home Services industry.

- Strong expertise in Google Search Ads, keyword targeting, match types, negative keywords and bidding strategies.

- Experience in managing and scaling campaigns across multiple locations or geographical markets.

- Strong understanding of lead-generation and acquisition metrics, including CPL, CPA, CPC, CTR, conversion rate, ROAS and ROI.

- Demonstrated experience in campaign budget management and performance optimisation.

- Knowledge of conversion tracking, attribution and campaign analytics.

- Ability to analyse campaign data and implement strategies to improve lead volume, lead quality and acquisition efficiency.

- Experience with Google Ads Editor, Google Analytics (GA4) and reporting tools will be an added advantage.

- Strong analytical, problem-solving, communication and stakeholder-management skills.

- Ability to independently manage campaign performance and take ownership of business outcomes.

What We Offer:

- Performance-based incentives.

- Opportunity to manage and scale campaigns in the Home Services vertical.

- Exposure to international performance marketing and affiliate marketing ecosystems.

- Opportunity to work with a performance-focused digital advertising team.

- Learning and career growth opportunities across media buying, paid acquisition and performance marketing.